Seven Mountains Media will flip Rock “Eagle 98.7” WEMR to Adult Alternative on Friday, July 3. The newly minted “98.7 The Freq” (pronounced “Freak“) will be positioned as “College Radio… All Grown Up”. New WFEQ call letters have been requested. The Centre Daily Times reports that The Freq plans to promote local artists and is taking submissions already. Seven Mountains Media acquired WEMR as part of two cluster acquisitions it made last September. The Active Rock format and “Eagle” branding have been in place on the station since August 2011.
Update 9/15: In addition to the four stations being acquired from First Media, Seven Mountains Media is also acquiring the three FM’s owned by Nicholas Galli’s 2510 Licenses. In both deals the license assets of the stations will be acquired by Judith Confer’s Southern Belle LLC while Seven Mountains Media will receive the property and equipment. The companies are paying $2,075,000 for the First Media stations. In the second deal with 2510 Licenses, Seven Mountains and Southern Belle will pay $2,050,000 for CHR “B94.5” WBHV-FM State College, Classic Hits 97.1 WOWY University Park, and Rock “Eagle 98.7” WEMR Pleasant Gap. Original Report 9/8: Kristin Cantrell’s Seven Mountains Media is acquiring stations near State College, PA from First Media ...[Read More]
2510 Associates has flipped Soft AC “98.7 Wish-FM” WSSH Pleasant Gap/State College, PA to Active Rock “Eagle 98.7” WEMR today. The new format puts the station in direct competition with Magnum Broadcastings “Qwik Rock 105.9/106.9” WQCK/WQKK. The “Qwik Rock” brand aired on 98.7 from 2004 to 2006 before moving to 103.1. 2510 also operates CHR “B94.5” WBHV and Classic Hits “WOWY 97.1” in State College.