98.9 Memphis

2017 Post-Christmas Format Change Rundown

Completed Changes Sarasota – iHeartMedia’s former “Sarasota News Radio” 1450 WSDV/103.9 W280EV Sarasota flipped to CHR “103.9 Kiss-FM“. (1/1) Oklahoma City – Cumulus Classic Hits “Fun 96.9” KQOB flips to Variety Hits “Alice 96.9“. (12/31) Buffalo – Hawk Communications Classic Hits 1330 WSPQ Springville signed-off. (12/31) Long Island – With 94.7 WLIX-LP signing off, 93.3 W227CL Coram began rebroadcasting “101.5 The Breeze” W268AN Plainview/93.5 WVIP-HD4 New Rochelle. (12/31) Pittsburgh – Calvary Inc. News 1410 KQV went dark. (12/31) Roanoke – Mel Wheeler Inc. launched Classic Rock “97.3 The Rock Channel” W247AD Roanoke VA. (12/31) Webster MA – Just Because Inc. Country &#...[Read More]

An AC Bridge Built Onto 98.9 Memphis

After stunting with Christmas Music since Halloween, Cumulus Media flipped former Classic Hip-Hop 98.9 The Vibe” WKIM Munford/Memphis TN to AC “98.9 The Bridge” at 6am this morning. Positioned as “Connecting You To Your Favorite Music” and promoting 50 minutes of music per hour, the station is taking direct aim at Entercom’s “104.5 The River” WRVR. With WRVR’s former morning duo Mike Montana and Mandy Morgan resigning in September to “pursue new opportunities”, will the duo reappear on WKIM upon completion of their non-compete? We're giving you at least 50 minutes of music on the all-new 98.9 The Bridge. Listen now at www.989thebridge.com. A post shared by 98.9 The Bridge (@989thebridge) on Dec 26, 2017 at 3:59am PST Ori...[Read More]

98.9 The Vibe Starts Memphis Classic Hip-Hop Duel

Memphis gained its second Classic Hip-Hop station as Cumulus flipped “News Talk 98.9” WKIM Munford to “98.9 The Vibe” at noon today. Positioned as “100% Throwbacks”, WKIM joins Flinn’s “Bumpin 96” 96.1 WIVG Tunica, MS/96.3 W242CF Memphis in the Classic Hip-Hop format. WKIM-FM in Memphis is now its newest Classic Hip Hop station, 98.9 The Vibe. The station formerly known as News Talk 98.9 moved from a News Talk format to Classic Hip Hop at Noon Central today. The Vibe launched with wall-to-wall music, and comes on the heels of a number one ratings sweep at Cumulus’ Classic Hip Hop station 93.9 The Beat in Indianapolis. The Vibe has a totally unique take on Hip Hop, and gives Memphis Hip Hop fans big old school Hip Hop hits, mixed with so...[Read More]