99.1 Dallas

Univision Brings Zona MX Brand To Dallas With Focus On Banda

Univision has relaunched Regional Mexican “La Jefa 99.1” KFZO Denton/Dallas as “Zona MX 99.1“. Focusing on the Banda genre of Mexican music, the station lists Calibre 50, La Trakaloza de Monterrey, La Séptima Banda, Roberto Tapia, Larry Hernandez, and El Komander among core artists for the station. Maira ‘La Wera’ Torres and Jorge ‘El Paisa’ Ramirez will serve as on-air hosts for the new brand. Univision began using the “Zona MX” brand for its Regional Mexican stations 101.9 KSCA Los Angeles and 103.5 KISF Las Vegas in March 2016. 107.9 KLLE Fresno CA followed suit a few months later. KFZO rimshots the Dallas-Fort Worth market from the northwest. It registered a 0.2 share in each of the last three PPM monthlies. Univision Dallas t...[Read More]

La Jefa and Latino Mix Swap Frequencies In Dallas

The move of KFZO to 99.1 was a straight swap. With “La Jefa” moving from 107.9 to 99.1, Spanish CHR “Latino Mix” KDXX went the other direction moving to 107.9 while retaining its simulcast on 107.1 KESS Benbrook/Fort Worth. Original Report 2/17: Univision is preparing its semi-regular swap of formats with its Dallas rimshot FMs. Regional Mexican “La Jefa” will move from 107.9 Lewisville to 99.1 Denton on Thursday, February 18 at 3:00pm. The KFZO call letters have already moved to 99.1 with KDXX going to opposite direction to 107.9. 99.1 is currently Spanish CHR “Latino Mix” in simulcast with 107.1 KESS Benbrook/Fort Worth. No announcement has been made yet on whether that format will remain on the 107.1/107.9 signals or if a new format will a...[Read More]

Univision Rebrands Stations In Seven Markets

For the second time this year Univision is rolling out new branding for their Spanish Pop stations in seven markets. The stations all dropped their previous identities for just the frequency and market in March. Now the stations have all rebranded as “Latino Mix“. The stations are: “93.5/103.1 Chicago” WVIX Joliet/WVIV Highland Park “95.1 San Antonio” KGSX Comfort “99.1 Dallas” KDXX Denton/107.1 KESS-FM Benbrook “99.3 Las Vegas” KRGT Indian Springs “100.3 Phoenix” KQMR Globe/105.3 KHOV Wickenburg “104.9 Houston” KAMA-FM Deer Park “107.9 Fresno” KLLE North Fork The “Latino Mix” identity has previously been used by Univision stations in New York from 1999 to 2005 and San Francisco from...[Read More]

Univision Continues Branding Simplicification

Univision continues to roll out simplified branding at many of its stations nationwide. Following a graphical adjustment at all of their stations last fall to coincide with the launch of the Uforia music app, seven of Univision’s Spanish CHR’s and Hot AC’s are dropping their name in favor of just the frequency. The stations that have dropped their branding are: Chicago: “Maxima 93.5/103.1” WVIX Joliet/WVIV Highland Park Dallas: “Maxima 99.1” KDXX Denton/107.1 KESS-FM Benbrook Fresno: “KLLE 107.9” KLLE North Fork Houston “Tu Musica 104.9” KAMA-FM Deer Park Las Vegas: “La Kalle 99.3” KRGT Indian Springs Phoenix: “La Kalle 100.3” KQMR Globe/105.3 KHOV Wickenburg San Antonio: “La Kalle 95.1” K...[Read More]

Univision Shuffles Dallas Signals

In response to CBS shifting 107.5 KMVK from Spanish CHR to Regional Mexican on Friday, Univision has countered by shuffling programming on a few of its Dallas market stations. Regional Mexican “La Jefa” moves from 107.1 KFZO Benbrook to 107.9 KESS-FM Lewisville. This marks the second frequency change for the format, which moved from 99.1 to 107.1 in June 2012. The 107.1 signal is now simulcasting Spanish AC “Maxima 99.1” KDXX Denton. The moves displace Rhyhtmic CHR “Hot 107.9” off the air just two months after its debut. Unaffected by the changes are Regional Mexican “La Que Buena 94.1” KLNO Fort Worth and Spanish News/Talk “Univision America 1270” KFLC Fort Worth. INSTANT INSIGHT: The moves should allow “Maxima 99.1/107.1&#...[Read More]

Univision Launches “Radio H2O” 107.9 Dallas

Univision has flipped Spanish Oldies “Recuerdo 107.9” KESS Lewisville/Dallas has flipped to Hispanic CHR “Radio H2O“. The flip looks like it took place at 12:30pm local time. The music so far is predominantly English with a few Spanish songs mixed in. The station is branding itself with H20 standing for “Hispanic 2.0”. Univision recently ran an “H20 Music Festival” in Dallas featuring a mix of English and Spanish artists including Juanes, Snoop Dogg, Gym Class Heroes, Weezer, Paulina Rubio, Tiesto and Damian Marley. A similar festival will be held in Los Angeles in August. Is this the first of many similar Radio H20’s? Univision has registered domains for every market is currently operates stations such as: RadioH20Chicago.com, RadioH20...[Read More]