Following the move of the Dance format of “Party 99.5” WBXY to 100.9 WXJZ last month, we now know the cause and end result of that move. JVC Media agreed to purchase its Gainesville/Ocala cluster from Asterisk Communications in May 2013 and has been operating the cluster under a Time Brokerage Agreement since. Now JVC has finally filed its application to acquire the stations outright for $3.5 Million. With Asterisk’s grandfathered ownership of five FM’s in the market unable to be retained following the sale, JVC will turn around and spin-off 99.5 WBXY LaCrosse to Ricardo Arroyo’s RMA Media for $500,000. Arroyo holds a Construction Permit for 99.7 WGMA Silver Springs Shore that will serve the Ocala portion of the dual market.
As they begin to operate the Gainesville/Ocala cluster they acquired from Asterisk Communications earlier this month via LMA, JVC Media will flip two of the stations they acquired to new formats as the clock strikes midnight on June 1. News/Talk “99.5 The Star” WBXY La Crosse will flip to Dance CHR “Party 99.5” duplicating the format heard on 105.3 Long Island. The Gainesville Sun reports that local hosts Jake Fuller and Ward Scott were pulled from the air during Thursday’s show for bad-mouthing the decision to let them go and change the format. Sports “105 The Game” WYGC High Springs will begin simulcasting sister Country 102.3 WTRS Dunnellon. With the addition of the simulcast, WTRS will drop their “Thunder Country” moniker in exchang...[Read More]