99.5 Greenville/New Bern

Eastern NC’s 99X Gives Way To Hot 99.5

Curtis Media Group flipped Modern Rock “99X” 99.5 WXNR Grifton/New Bern/Kinston and 97.5 W248BS Jacksonville NC to CHR “Hot 99.5” at 3pm today. The move places WXNR in direct competition with Dick Broadcasting’s “Bob 93.3” WERO. WXNR ranked ninth in the Greenville/New Bern/Jacksonville market with a 3.0 share in the Summer 2017 Nielsen Audio ratings. New head on competitor WERO was third in the market with an 8.1 share.

Curtis Media Acquires Beasley’s Eastern North Carolina Cluster

Beasley Media has announced it is selling their Greenville-New Bern-Jacksonville NC stations to Curtis Media Group for $11 million. Curtis subidiary CMG Coastal Carolina will acquire Rock “99X” 99.5 WXNR Grifton, Urban AC “101.9 Kiss-FM” WIKS New Bern, Hot AC “V103.3” WMGV Newport, Classic Rock 106.5 WSFL New Bern, and Beach/Oldies 1070 WNCT Greenville. Classic Hits 107.9 WNCT-FM Greenville will be spun-off to Inner Banks Media for an undisclosed amount. Beasley intends to use the proceeds from the sale to reduce debt created from its acquisition of Greater Media. Inner Banks, which will acquire WNCT-FM owns four FMs in the market. Beasley Broadcast Group, Inc. (Nasdaq: BBGI) (the “Company”), a large- and mid-size market radio broadcaster, announced toda...[Read More]