Walton & Johnson made their move to iHeartMedia News/Talk 99.5 WRNO New Orleans and 1150 WJBO Baton Rouge this morning. The show had been heard on Guaranty Broadcasting Classic Rock “Eagle 98.1” WDGL, which like Entercom’s “Bayou 95.7” WKBU New Orleans released a statement that the show left them. In order to keep the show available on FM in Baton Rouge, iHeart flipped Oldies “Downtown 97.7” K249DV to a simulcast of WJBO. Dedicated Eagle 98.1 Fans, Baton Rouge’s number one radio station and multiple Louisiana Radio Station of the year winner, Eagle 98.1, will introduce to you a new live and LOCAL morning show on January 9th. Our old Houston based morning show left us. Guaranty Media, Baton Rouge’s only locally owned radio company, appreciates ...[Read More]
The first station to brand itself around Rush Limbaugh has become the final one to eliminate that branding. Darryl Parks reports that “Rush Radio 99.5” WRNO New Orleans converted its branding to the more generic “News Talk 99.5” as Clear Channel continues to pull away from positioning their stations around Conservative voices. At one point Clear Channel had spread the “Rush Radio” branding to since rebranded Talkers in Boston (now Business), Greensboro, Raleigh, Vero Beach (since sold and flipped) and West Palm Beach. Parks’ post goes into detail the programming issues surrounding branding a station around one personality.
Since the launch of the news/talk format on 99.5 WRNO in November 2006, it has been known by the unwieldy name “The New 99.5FM.com“. But a nationally known personality could soon see himself as the primary brand of the station. Rush Limbaugh currently airs on Entercom’s 870/105.3 WWL, however the personality syndicated by Clear Channel’s Premiere Radio Networks seems to be on his way across town as Clear Channel has registered the following domains: rush995.com, rush995fm.com, rushradio995.com, and 995rushradio.com.