RM Broadcasting’s Classic Rock “99.5 The Heat” KMRJ Rancho Mirage/Palm Springs has dropped the format for Rhythmic AC after stunting with a loop of “Play That Funky Music” Now branded as “Jammin 99.5” the station is promoting itself as “The Desert’s New Choice For Old School R&B Blended With Today’s Rhythmic Hits”. RM also owns Smooth Jazz “102.3 K-Jazz” KJJZ and Country “Big 106” KPLM.
Mitchell Media’s Modern Rocker “M99.5” KMRJ Palm Springs has shifted its format to Classic Rock as “99.5 The Heat“. The station will retain the Adam Corolla morning show. Why the change? Here’s the explanation from m995.com: You are hearing all this legendary rock. Why? What happened?. Well simply put, the Alternative Rock listening audience is just too small a community here in the desert to sustain a commercial radio station.