Two years after being donated and relaunching 99.9 WDRK Cornell WI, University Wisconsin-Eau Claire Foundation has rebranded its student-run AAA “Blugold Radio“. Now branding as “Converge Radio“, the station was originally planning to rebrand as “Verge Radio”, but tweaked after some public feedback stating “it was not quite as descriptive of who we are as we’d like”. The name change was conceived to “better reflect a connection with local communities” and not just the student population.
Midwest Family Broadcasting has closed on its acquisition of Hot AC “Mix 98.1” WISM-FM Altoon/Eau Claire WI from iHeartMedia’s Aloha Stations Trust and donation of 99.9 WDRK Cornell to University Wisconsin-Eau Claire Foundation. The Classic Hits “Greatest Hits 99.9” programming moves to WISM-FM as “Greatest Hits 98.1” giving it a better signal in Eau Claire proper. UW-Eau Claire launched student-run “Blugold Radio” with some programming from Wisconsin Public Radio’s News & Classical Music network.
Midwest Family Broadcasting is purchasing Hot AC “Mix 98.1” WISM-FM Altoona/Eau Claire WI from iHeartMedia’s Aloha Stations Trust for $970,000. In order to stay under the ownership limits in the Eau Claire market, Midwest Family is concurrently donating Classic Hits “Greatest Hits 99.9” WDRK Cornell to University of Wisconsin-Eau Claire Foundation’s BluGold Radio LLC. The donee will convert WDRK to non-commercial status upon closing of the deal. Midwest Family intends to move WDRK’s current Classic Hits format to 98.1 when the deals close. That move will take WISM-FM out of direct format competition with soon-to-be sister “I94” 94.1 WIAL. The 99.9 signal will be utilized to carry some of Wisconsin Public Radio’s News and Classical...[Read More]
Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]