George Reed’s Monticello Media has agreed to purchase Cumulus Media’s six stations and two translators in Blacksburg VA for $450,000. The deal gives Monticello Media its second market to go along with its Charlottesville VA cluster. The stations involved in the deal are: Hot AC “Mix 100.7” WNMX Christiansburg, Sports “CBS Sports Radio 101.7” WWBU Radford, Rock “105.3 The Bear” WBRW Blacksburg, Country “Nash-FM 107.1” WPSK-FM Pulaski, News/Talk 710 WFNR/103.5 W278AJ Blacksburg, and Oldies 1460 WRAD/107.9 W300DT Radford.
Clear Channel will launch an Alternative Rocker targeting the college populations of Blacksburg, Christiansburg and Radford, VA. 96.7 W244AV Blacksburg has been simulcasting Rock 96.3 WROV Martinsville/Roanoke but will soon switch to rebroadcasting the Premium Choice “Alt Project” feed via WROV-HD2. 967TheAltProject.com has been registered for the translator. The coverage area of the translator serves Virginia Tech University and Radford University among others in the New River Valley.