WOMG Columbia Returns To Classic Hits

After two and half years as Country, Cumulus has returned the Classic Hits format to 98.5 WOMG Lexington/Columbia SC. WOMG relaunched as “Classic Hits 98.5” at 2:00 this afternoon with 5,000 songs in a row commercial free. The station previously was Oldies and Classic Hits on 103.1 and then 98.5 from 1990 until its flip to Country “Nash-FM” in February 2014. It would later segue to the Nash Icon brand in March 2015. Benji Norton will shift from sister Sports “107.5 The Game” WNKT to mornings on WOMG.

Columbia SC AM Shuffle

Update 12/2: The changes will take place on Tuesday, January 3. Original Report 11/30:In many markets AM News/Talk stations are adding FM simulcasts on an almost daily basis. In Columbia SC, where WVOC added a simulcast on October 26, the station will soon drop its programming from its longtime AM home. The programming of Sports “1400 The Team” WCOS will slide down to the more powerful 560 stick. This will open the door for 1400 to become Gospel “Hallelujah 1400“. Both (which currently redirects to WHYN Springfield, MA as a decoy) and were registered by Clear Channel earlier this month.

Post Christmas Format Change Watchlist

Over the next few weeks as the holiday season approaches, many radio stations will prepare for the the onslaught of changes that will take place between December 26 and January 2. This list will compile all the stations we at RadioInsight are monitoring for pending format changes. This is NOT a list of all stations currently airing Christmas music. For a list of all stations that have flipped to Christmas music for the season visit December 23 – Clear Channel Classic Hits “My 100.1 & 98.3” WSWR-FM and WXXR Mansfield, OH will begin simulcasting sister News/Talk 1400 WMAN as WMAN-FM and WWMM. December 21 – 90s Hits “Gen X Radio 97.3” WGEX Bainbridge/Albany, GA will become CHR “97.3 Hit Music Now“. December 20 – Clear...[Read More]

FM News/Talk Train Stops In Columbia

Update 1:00pm: The flip has been made. 100.1 WXBT is now simulcasting 560 WVOC. Original Report 11:45am: Clear Channel Urban “100.1 The Beat” WXBT will begin simulcasting sistern News/Talk 560 WVOC, bringing the AM’s News/Talk lineup to the FM band. The station’s website has begun to make the necessary modifications, showing off the new 100.1 WVOC logo shown above. In the recently released Summer book, WXBT ranked 6th in the market overall with a 5.0 share putting it well ahead of Inner City Broadcasting “Hot 103.9” WHXT’s 3.9. However, this move will help the more profitable WVOC with its demographics in the long run and potentially shift a few listeners towards Clear Channel’s CHR 104.7 WNOK.

WWNQ Is Once Again Country Legends 94.3

Update 7/1: The second format launch at WWNQ brings a return of a previous format. WWNQ returned to the Classic Country “Country Legends 94.3” branding at 12pm today that it previously used from 2004 to 2008. Did we have something to do with that? Clear Channel’s 97.5 WCOS added the “My Country” tag to its imaging during WWNQ’s CHR tease. Or is Country Legends just another prolonged stunt? Listen to the launch of Country Legends 94.3 at Update 6/30 7:30pm: At 6:00pm today the CHR format which we properly pegged as a stunt gave way to the return of the ticking clock counting down to 12pm on Friday. Update 6/30 12:00pm: If CHR really is the permanent format for WWNQ, then why are they building a website for a Country station? Our sources ...[Read More]

Columbia, SC Frequency Swap

Citadel Broadcasting has swapped the frequencies of a pair of its stations in Columbia, SC. Urban AC “Kiss 98.5” WLXC shifts to 103.1, while “Oldies 103.1” WOMG shifts to 98.5 with a new name: Magic 98.5.

WNKT Columbia To Become “The Game”

We’ve been following the multi-faceted South Carolina frequency/programming shifts rather closely. Last month Citadel blew up AC WSUY Charleston in favor of Country “96.9 The Wolf” in preparation of sister WNKT’s “Cat Country 107.5” move into the Columbia market. That will occur on Monday, November 12 as the station will go Sports as “107.5 The Game”. The State reports that Bob Shields, the sports director at WLTX-TV will host mornings, Jay Phillips and former Philadelphia Eagle Duce Staley from 1 to 4pm, Brian Custar and University of South Carolina basketball and baseball play-by-play host Mike Morgan from 4-7pm. Citadel has the broadcast rights to USC sports, which should give the station a solid foundation to build upon.

Wolf Howling Into Charleston?

Charleston, SC is going to see a shakeup of its radio dial that hasn’t been seen anywhere in quite some time. Here’s a quick rundown of the changes: Citadel’s “Cat Country” 107.5 WNKT moves into the Columbia market. Citadel’s Urban AC 101.7 WMGL (currently in a trust until WNKT moves) moves to 107.3 with a stronger city grade signal. Apex’s Variety Hits “Chuck-FM” 96.1 WAVF moves to 101.7 (via a swap of licences with Next Media’s 101.7 WKZQ Myrtle Beach moving to 96.1) by taking each others intellectual property. Apex acquires 95.7 WWBD in Bamburg, SC which moves into the Charleston market while moving to 95.9 in Isle of Palms and increasing from a Class A to Class C2. The programming shifts may not stop there. With WNKT’s m...[Read More]