Forever Media flipped Conservative Talk “Talk 560” WFRB Frostburg/Cumberland MD to Classic Country “Willie 106.7/560” on June 1. Positioned as “The Best Country of the 80s, 90s and More”, the flip creates a flanker for sister Country “Big Froggy 105.3” WFRB-FM. The station is directing its former Talk audience to sister 990 WNTI Somerset PA.
Forever Media has flipped Hot AC “Happy 105.7” 1450 WTBO/105.7 W289BR Cumberland MD to Oldies. Branding with its call letters and positioning as “The Best Oldies“, WTBO has also launched a second translator as 97.9 W250CM Cumberland signed on with the format change covering Cumberland proper. WTBO has also added Baltimore Orioles baseball, University of Maryland football and basketball, and Fort Hill High School football.
West Virginia Radio Corporation flipped Rock “Z100” 99.5 WDZN Midland/Cumberland MD to Classic Hits this morning. Now branding by the frequency and call letters, the change brings a new on-air staff. Jordan Nicewarner, who had been hosting weekends on sister CHR 94.1 WQZK in addition to serving a the play-by-play voice for Hagerstown Suns baseball, will host mornings. Jaime Ames, middayer at sister CHR 101.9 WVAQ Morgantown WV, will voicetrack the same shift at WDZN. Pat Sullivan, morning host at AC “Magic 100.5” WDYK Ridgely WV/Cumberland, will pull double duty in afternoons at WDZN. WDZN becomes the second Classic Hits station in the Cumberland market joining Cumberland Broadcasting Company’s “Classic Hits 107.1” WCBC-FM Keyser WV.
Forever Media continues the restructuring of its recently acquired cluster in Cumberland MD. The most recent change is AC “105.7 The River” 1450 WTBO/105.7 W289BR Cumberland MD relaunching as CHR “Happy 105.7“. The station is now carrying the WNCI Columbus based syndicated Dave & Jimmy morning show and programming from Westwood One including WWKL Harrisburg’s Venetia in middays, WZNS Fort Walton Beach’s Hayden in afternoons and Zach Sang & The Gang at night. WTBO is the third change that has taken place since Forever closed on the purchase of the cluster from Dix Communications. Classic Rock “Go 106.1” WKGO rebranded as “Rocky 106” WRQE in early January and then Country 105.3 WFRB-FM rebranded as “Big Froggy 105.3&...[Read More]
Forever Media continues bringing its recent acquisitions inline with their company branding strategies as Country 105.3 WFRB-FM Frostburg MD has relaunched as “Big Froggy 105.3“. Along with the new station name, many of WFRB’s on-air staffers have taken on new personas. Program Director Carson ‘Trucker’ Yoder is now being joined by Tadpole in mornings. Middayer George Lucas is using the on-air name Gator and afternoon host Chris Williams is now Bullfrog. Forever renamed 107.7 WGTY Gettysburg PA as “Froggy 107.7” last month and owns stations using that name in every market it operates in.
Following the closing of its purchase of Dix Communications cluster in Cumberland MD, Forever Media has begun bringing the stations in line with its corporate branding. Classic Rock “Go 106.1” WKGO Cumberland MD rebranded on Monday as “Rocky 106” under new WRQE call letters. No changes to the station’s airstaff accompanied the new name. Forever already uses the “Rocky” name on Classic Rockers in Altoona and Johnstown PA.
Dix Communications has sold their Cumberland, MD cluster to Forever Media for an undisclosed amount. Included in the sale are Country 105.3 WFRB-FM, Classic Rock “Go 106.1” WKGO, News/Talk 560 WFRB, and AC “105.7 The River” 1450 WTBO/105.7 W289BR. Dix had announced their intentions earlier this month to sell the Maryland stations and two non-core newspapers. Forever currently has 45 stations in Central and Western Pennsylvania and Wheeling, WV. Dix Communications also owns four stations in Gainesville/Ocala, FL and two in its home market of Wooster, OH. Forever Media, a Holidaysburg, PA based broadcasting company, has agreed to the purchase of WKGO (FM), WFRB-FM, WTBO-AM and WFRB (AM), as well as The River a Cumberland FM translator at 105.7. The transaction is pend...[Read More]
After a brief April Fools Day stunt looping various versions of “Proud Mary”, Dix Communications has flipped Adult Standards 1450 WTBO/105.7 W289BR Cumberland, MD to AC “105.7 The River“. Playing “Hits from the 80’s, 90’s and Now”, WTBO will also carry Baltimore Orioles baseball, Pittsburgh Steelers football, and Fort Hill High School football. The W289BR translator had been rebroadcasting sister Country 105.3 WFRB-FM Frostburg. WTBO adds FM Frequency at 105.7 and takes to “The River” Cumberland Radio listeners, who tuned to WTBO AM 1450 or 105.7 FM, a Cumberland frequency for sister station WFRB FM, were awakened to the sounds of the song “Proud Mary” repeatedly on April Fools day. As it turns out this was no April Fools joke, but a transition for the f...[Read More]