Cumulus To Launch Nash Icons Brand

The Wall Street Journal reports that Cumulus Media and Big Machine Label Group have partnered to launch a 90s Country based “Nash Icons” brand. “Nash Icons” will focus on “old hits and new material by 1990s country stars such as Garth Brooks, George Strait, Shania Twain and the Judds, along with a handful of similar acts from the late 1980s and early 2000s”. The brand will also be made available to WestwoodOne affiliates and as specialty programming on the prime “Nash” brand. Big Machine’s part will be running a Nash Icons imprint and is in talks to bring some of the core artists of the new brand to their label. The two companies will equally spilt profits from Nash Icons events and television programs. At first glance it would appear t...[Read More]

Cumulus Discusses 2014 Plans For Nash

During yesterday’s quarterly earnings conference calls, Cumulus CEO Lew Dickey revealed some of the company’s next round of initiatives for the Nash brand expansion. Once the Westwood One purchase by the company closes, Cumulus plans on transitioning all of its Country network programming to the Nash brand. Dickey stated “there’ll be a dedicated product offering to the broadcast community for NASH, everything from licensing the IP to getting on the promotions and the events and the digital aspects of it, and even the merchandising.” That will enable other broadcasters to license the Nash brand from Cumulus to allow them to expand into markets where the company doesn’t operate stations. Nash Magazine, which debuted in the Atlanta market earlier this year ...[Read More]