All 80s LPFM In Gainesville Moves Format To 104.9 WYGC

Despite being promoted to originally take place in March, JVC Media’s 104.9 WYGC High Springs/Gainesville FL finally made its flip to 1980s Hits “Y105” at 12pm today. WYGC takes the format and staff that had been heard on Radio Gainesville’s 103.3 WGVR-LP as “Sunny Radio 103.3“, “Hit Radio 103.3“, and “Z103.3” over the past year. The LPFM is now Oldies “Oldies 103.3“. Original Report 3/2: JVC Media’s 104.9 WYGC High Springs/Gainesville FL will flip to 1980s Hits on Monday, March 19. WYGC, which quietly dropping its “Talk of Gainesville” format late last year to simulcast sister Hot AC “Q92.9” WMFQ Ocala, will assume the format currently heard on Radio Gainesville’s “Z103.3̶...[Read More]

MARC Radio Begins Gainesville Shuffle

MARC Radio has flipped Christian AC “106.9 The Pulse” WPLL Cross City/Gainesville to Classic Country “I Am Country” simulcasting 980 WDVH/94.1 W231DH Gainesville. WPLL was required to drop its format as part of a non-compete in the spinoff of 101.7 WDVH-FM Trenton. That station will drop out of the WDVH Classic Country format on Thursday, August 17 and join Radio Training Network’s non-commercial Christian AC “The Joy FM” network as its sale is finalized. The divestiture of WDVH-FM will enable MARC Radio to close on its acquisition of Classic Hits “Wow 100.9” WXJZ Gainesville from JVC Broadcasting. Original Report 5/24: MARC Radio is selling 101.7 WDVH-FM Trenton FL and acquiring 100.9 WXJZ Gainesville. MARC will pay $500,000 to purchas...[Read More]

FCC Report 12/31

University of Florida Launches Gainesville CHR

University of Florida’s College of Journalism and Communications has launched CHR “95.3 GHQ” W237EJ/89.1 WUFT-HD3 Gainesville FL. The new non-commercial station is emphasizing its app over its 250w/157m translator signal to better reach its core college aged audience. The Listener Driven Radio built app features ability to vote up/down songs, leave audio requests, and to compete in contests. While running jockless, the station is featuring announcements from students about on-campus events and seeking student volunteers looking to “Experience media in a whole new way. You will have the unique opportunity to get hands-on, in-depth exposure to engaging your audience through an over-the-air signal, social media and mobile apps, content creation, and community outreach....[Read More]

The Secret Format Changes Of 2016

One thing I’ve noticed over the course of this year, I’ve noticed more and more format changes and station rebrandings happening under the radar. Some we’ve heard about from one source but were never able to verify for weeks or months as they took place with no announcements from the station and a lacking online presence. Once again, how do you expect listeners to find you if you don’t let them know you exist. Here’s a rundown of changes from this year we have not seen reported here or anywhere else: Liberman Broadcasting rebranded Regional Mexican “La Bonita 106.7” KZZA Muenster/Dallas TX as “La Ranchera 106.7” and began simulcasting on what was “ESPN Deportes 1540” KZMP University Park in early September. Radio WEBS flippe...[Read More]

WDVH Adds Translator As Hank Branding Exits

MARC Radio Classic Country “Hank 101.7/980” WDVH-FM Trenton/WDVH Gainesville FL has rebranded as “I Am Country“. Coinciding with the relaunch 980 WDVH has signed-on 94.1 W231DH Gainesville to bring the station to FM in Gainesville proper. The stations carry the Conservative Talk Ward Scott Live in mornings from 7-9am and play Classic Country the remainder of the day.

JVC Broadcasting Launches Talk Of Gainesville

JVC Media will launch News/Talk “104.9 The Talk Of Gainesville” WYGC High Springs/Gainesville FL on Thursday, August 4. WYGC has been simulcasting Classic Hits “100.9 Wow-FM” WXJZ Gainesville since the format moved to the stronger in-market 100.9 signal in May. The only programming announced for the station are the syndicated Imus In The Morning and Fox News Radio’s Brian Kilmeade & Friends in middays. The Class A rimshot will go up against Entercom’s Class C2 incumbent “97.3 The Sky” WSKY-FM and MARC Radio’s “Newsradio 980” WDVH for the News/Talk audience in Gainesville. JVC Media of Florida, one of the leading independent and locally owned radio broadcasters in the country, announces a new News and Information format ...[Read More]

104.9 WOW-FM Gainesville Moves To 100.9

JVC Media has moved Classic Hits “104.9 Wow-FM” WYGC High Springs FL to the 100.9 signal that had been home to Soft AC “Smooth-FM” WXJZ Gainesville. The move gets the Classic Hits format off the rimshot signal of 104.9 and to the stronger in Gainesville 100.9. Despite the poor signal in Gainesville and non-existent signal in the Ocala half of the market, Wow-FM’s 1.1 share in the Fall 2015 Nielsen Audio ratings over-performed WXJZ’s 0.8 share. WXJZ had returned to the “Smooth-FM” brand in September 2015 following a run as Dance CHR “Party-FM“. No word yet on what will come to 104.9 following the transitional period, but it wouldn’t be a shock to see WYGC return to the simulcast of sister “My Country 102.3” WTRS D...[Read More]

WXJZ Gainesville Returns To “Smooth FM”

After a day of stunting with patriotic songs, JVC Media has flipped 100.9 WXJZ Gainesville back to its prior “100.9 Smooth-FM” identity, this time as a Soft AC. WXJZ previously utilized that format as Smooth Jazz from 2002 until it assumed the Dance CHR “Party” brand from then sister 99.5 WBXY in December 2013. The new incarnation of Smooth-FM will carry John Tesh’s “Intelligence For Your Life” in mornings. JVC Media, one of the leading independent, locally owned radio broadcast companies with over a dozen stations in New York and Florida announces the launch of Gainesville’s all new smooth and relaxing radio station. September 12th at 12:01AM Smooth 100.9. JVC Media has been in a rapid growth mode, recently expanding in Florida and Long Island wit...[Read More]

FCC Update 8/30: Pittsburgh Translator Move Denied

Last week Educational Media Foundation sought a STA to complete the move of 106.3 W292DH Uniontown, PA into Pittsburgh while it sought out issues with the Federal Aviation Administration. The FAA issued a Notice of Presumed Hazard for W292DH’s 250 watt at 165 meters Construction Permit. The STA sought to begin operations at that facility with just 46 watts. But as the city-of-license was to remain in Uniontown the STA would not reach that city nor could it be used to build out a CP, it was declined by the FCC. W292DH is due to rebroadcast iHeartMedia Sports “970 ESPN” WBGG Pittsburgh via a Mattoon Waiver. Translator Moves

ESPN 95.3 Gainesville Launching Wednesday

“ESPN 850” WRUF will launch its FM signal 95.3 W237EJ Gainesville on Wednesday, August 19. Rebranding as “ESPN 95.3 Gainesville“, WRUF will continue as the flagship of the University of Florida sports and also carries Jacksonville Jaguars football and Tampa Bay Rays baseball. Original Report 6/12: The University of Florida has announced the programming plans for the two translators it will be launching in the Gainesville market. 92.1 W274BT Williston, which is in the process of being acquired from Edgewater Broadcasting, will become the analog home for Classical 89.1 WUFT-HD2 in October. Unlike the current service, which airs the nationally syndicated Classical24 service, the station will add locally originated programming including WUFT host Richard Drake. Sports &...[Read More]

FCC Applications 7/19: Lots Of Translator Moves

Translator Moves Educational Media Foundation’s 96.5 K243BN Laveen, AZ applies to open up its directional pattern to increase coverage to the east and west while remaining at its current 250 watts at 278.6 meters antenna on Phoenix’s North Mountain. K243BN will likely be heading towards a signal conflict with’s 97.3 KIKO-FM Claypool, which applied last month to upgrade to a Class C on 96.5. K243BN will change its originating station to an HD subchannel of iHeartMedia’s 99.9 KESZ Phoenix (Coverage Map).