Impact Radio Christian 1570 KPRO Riverside CA has joined the list of AM stations going off the air as its land value exceeds that of the station’s. The Press-Enterprise reports that the station ceased broadcasting on Friday, August 3. Co-owner Ronnie Olenick told the newspaper, “We tried to sell the station but could not find a buyer for it, and that’s why it’s now dark. But the land the transmitter and studios are on was sold; the developer will be building new houses on the property.” Unlike other stations KPRO has not turned in its license, but has filed a silent STA to give a possibility for a buyer for the station assets to be found and to diplex with another local AM.
Just short of four months after Entravision eliminated the Spanish Adult Hits “Jose” brand in thirteen markets, the company has restored it to 97.5 KLYY Riverside CA. KLYY and Los Angeles market simulcasters 103.1 KDLD Santa Monica/103.1 KDLE Newport Beach flipped to Regional Mexican “La Tricolor“ with in January. Those stations will continue with the new brand. Alex ‘El Genio’ Lucas morning show, which was moved from the “Jose” network to Entravision’s “La Suavecita” network in the January shuffle will return to KLYY in mornings. Erazno y La Chokolata will remain in afternoons. KLYY dropped from a 5.8 share to a 5.0 in the March 2018 Nielsen Audio ratings, still good enough for third in the market. Concurrently, Liberman Broadcasting...[Read More]