WHKF Harrisburg Flips To Alternative

iHeartMedia flipped CHR “99.3 Kiss-FM” WHKF Harrisburg PA to Alternative “Alt 99.3” at 10am today. Positioned as “Central PA’s Alternative Rock”, the station is taking direct aim at Cumulus Media’s “105.7 The X” WQXA-FM York. Since the demise of 92.1 WTPA earlier this year, WQXA-FM moved from Modern Rock to a more gold based Mainstream Rock position as the only game in town. WHKF continues to run sweepers redirecting its former CHR audience to sister CHR “FM 97” 96.9 WLAN-FM Lancaster. iHeartMedia Harrisburg announced today the debut of the new ALT 99.3, Central PA’s Alternative Rock, effective immediately. Alt 99.3 will broadcast the latest and greatest in Alternative Rock including songs from artists including Blink ...[Read More]

WROZ Completes Fun Relaunch

WROZ completed its relaunch as “Fun 101.3” at noon today. Launching with Cyndi Lauper’s Girls Just Want To Have Fun, the newly rebranded station is positioning itself simply as “More Music”. With the change current morning co-host Bryan Jordan is relocating to sister “Roxy 100.9” WKNL New London, CT for afternoons. Dennis Mitchell and Michelle Cruz will remain in mornings at WROZ. Update 5/13: WROZ will relaunch as “Fun 101.3” on Thursday, May 14 at 12:00pm. The All New Fun 101.3 is coming…starting tomorrow at Noon. Get ready to have more fun on your radio than ever before! — fun 101.3 (@fun1013FM) May 13, 2015 Original Report 4/28: Yet another heritage AC station appears ready to remove its longtime branding in a quest for ...[Read More]