The Radio People’s Classic Country 1680 KRJO Monroe LA has signed-on an FM Translator 99.7 K259CU Monroe and flipped to Hot AC. The new “99.7 MyFM” will fill the format gap between Mapleton Communications’ AC “Sunny 98.3” KZRZ and CHR “103.1 Now-FM” KNNW. The station is featuring local morning show hosted by former 94.7 KIXY San Angelo TX night host Dave Maxwell and Tonya Lied.
Update 9/17: After a day and half of stunting, KQLQ relaunched its CHR format as “103.1 Now-FM” at 12pm today. The Kidd Kraddick morning show will remain with the station and return on Monday, September 22. Original Report 9/16: Mapleton Communications is making its first move at its recently acquired Monroe, LA cluster. CHR “Hot 103.1” KQLQ Columbia is stunting with clips of songs featuring the word “Now” including Free “All Right Now”, Men At Work “Who Can It Be Now” and Van Halen “Right Now”. Sweepers between songs ask “Is it Now yet?” as it prepares for a relaunch on Wednesday, September 17 at 12:00pm. 1031NowFM.com was registered for the station in late August. A rebranding as “Now” will br...[Read More]
Update 9/14: Media Ministries launched “Power 92.7” KBYO-FM Farmerville/Monroe with the expected Christian Hip-Hop format. Positioned as “Positive Hip-Hop And R&B”, the station is launching with a full airstaff including Big Al Cherry in mornings, Kanada DeBurr in middays, Way Media’s syndicated Wally in afternoons, and Larrese Rollins at night. Original Report 7/15: When Media Ministries closes on its purchase of 92.7 KBYO-FM Farmerville, LA it will launch a new Christian Hip-Hop format. Power927.fm and Power927FM.com were registered in May for the new station and has been hiring staffers for the format. KBYO-FM will become the second full-time Christian Hip-Hop station in the country following “Hot 95.9” W240BV/88.3 WPOZ-HD2 Orlando. Prior t...[Read More]
Mapleton Communications will expand into Louisiana with the purchase of Opus Broadcasting’s stations in Alexandria and Monroe. The $2.2 Million purchase includes seven stations between the two markets as well as assumption of a Time Brokerage Agreement and a Joint Sales Agreement with two others. The stations included are: Alexandria: Country “http://www.la103.com/”>LA 103.5” KLAA-FM, Christian AC “104.3 The Bridge” KEZP, Classic Country “105.5 K-Buck” KBKK, and operations of AC “Sunny 106.9” KEDG via Time Brokerage Agreement with Flinn Broadcasting Monroe: Country “92.3 The Wolf” KMYY, AC “Sunny 98.3” KZRZ, CHR “Hot 103.1” KQLQ, and Rock “Rock 106.1” KXRR. The cluster also has a Joi...[Read More]
After about 18 months as Gen X Hits “99.3X“, KPCH Ruston/Monroe, LA will revert to its previous 60s/70s Classic Hits format as “The Peach 99.3” on Sunday, July 1. The outgoing format will remain online and the station promises to be more active on social media and a broader playlist of songs from the 80’s through 2000’s.