Muscle Shoals

WMSR Muscle Shoals Relaunches As 94.9 The X

WMSR-FM relaunched as “94.9 The X” on Monday. The rebranded AAA is running jockless with a streamlined playlist. The new station’s logo is very reminiscent of the defunct Alternative “107.7 The X” WRAX Birmingham. Original Report 10/26: URBan Radio Broadcasting AAA “Star 94.9” WMSR-FM Collinwood TN/Muscle Shoals AL appears to be on the verge of a format change. WMSR-FM had made national headlines when a stunt tied to its flip from CHR to AAA led local listeners to believe that the “space aliens that had hijacked the station” were going to bomb local schools. Now that AAA format appears headed for some kind of change as the station has gone jockless and has dropped the syndicated Kidd Kraddick Morning Show. URBan Radio President Kevin Wa...[Read More]

Looking At A Few Of This Week’s Changes

Some thoughts on a few of the format changes that took place this past week… KMTT To Rhythmic Hot AC The biggest and most surprising format change to take place over Labor Day Weekend was Entercom’s shift of “103.7 The Mountain” KMTT Seattle to Rhythmic Hot AC “Hot 103.7“. KMTT had struggled since the implementation of the PPM and jettisoned all its AAA currents/recurrents in 2011 for a full Classic Rock presentation in an attempt to streamline its brand. The new format has also had its issues in Seattle. 106.1 KBKS in the mid 90’s, “95.7 The Beat” KBTB in the early 2000’s, and “Movin 92.5” KQMV from 2006-2009 all attempted formats similar to what 103.7 is doing now and failed. The new format enters a Seattle market th...[Read More]

Format Change Stunt In Muscle Shoals Leads To Extra School Security And AAA

Update 8/30: The alien invasion is over and WMSR has flipped from CHR to AAA. Now branding as “The New Star 94.9“, the station is positioning itself as “Modern Hit Music” with no repeats from 9am to 5pm weekdays. The first hour of “The New Star 94.9” consisted of: Del Amitri – Roll To Me Talking Heads – And She Was Kelly Clarkson – Catch My Breath Tears For Fears – Mothers Talk Capital Cities – Safe And Sound Jackson Browne – Running On Empty Dirty Heads – Lay Me Down Simple Minds – Don’t You (Forget About Me) Neon Trees – Everybody Talks Michael Franti – Sound Of Sunshine Sara Bareillis – Brave Killers – Somebody Told Me Band Of Heathens – Nine Steps Down The Neighbourho...[Read More]