Music Choice Adding Nash Branded Content

Cumulus Media is partnering with Music Choice to bring Nash branded programming to the digital music and video television service starting on Monday, November 24. Available in 57 million homes, Music Choice operates the music channels carried by many cable operators as well as Music Videos on Demand. The new Nash video content will include programming produced at the Nash Campus in Nashville including segments from America’s Morning Show and Nash Nights Live. There will also be a cooking show “NASH Grits & Hits”, style “NASH Lash”, and “Red Carpet Radio” featuring content from music events. Music Choice’s “Today’s Country” and “Country Hits” will include Nash and Nash Icon branded programming from 6-9pm daily, while additional Music Choice programming will be promote...[Read More]

Cumulus To Launch Nash Icons Brand

The Wall Street Journal reports that Cumulus Media and Big Machine Label Group have partnered to launch a 90s Country based “Nash Icons” brand. “Nash Icons” will focus on “old hits and new material by 1990s country stars such as Garth Brooks, George Strait, Shania Twain and the Judds, along with a handful of similar acts from the late 1980s and early 2000s”. The brand will also be made available to WestwoodOne affiliates and as specialty programming on the prime “Nash” brand. Big Machine’s part will be running a Nash Icons imprint and is in talks to bring some of the core artists of the new brand to their label. The two companies will equally spilt profits from Nash Icons events and television programs. At first glance it would appear t...[Read More]

Nash Becomes Part Of Country Weekly

Update 2/17: Cumulus’ Nash brand reaches print beginning with the now on sale February 24 issue of Country Weekly. NASH will be a 16 page section within the magazine featuring content from the brand’s pre-existing national programming and artist features. The first issue features an interview conducted by America’s Morning Show host Blair Garner with Jason Aldean amongst its content. The New York Post reports that this will be the first part of a gradual rebranding of the magazine completely under the NASH brand as Cumulus will acquire 50 percent share of the magazine as part of the expansion of the Nash initiative into other forms of media. The Post report states that in addition to Scripps’ Great American Country and Viacom’s CMT, Cumulus is talking to Discovery N...[Read More]

Cumulus Discusses 2014 Plans For Nash

During yesterday’s quarterly earnings conference calls, Cumulus CEO Lew Dickey revealed some of the company’s next round of initiatives for the Nash brand expansion. Once the Westwood One purchase by the company closes, Cumulus plans on transitioning all of its Country network programming to the Nash brand. Dickey stated “there’ll be a dedicated product offering to the broadcast community for NASH, everything from licensing the IP to getting on the promotions and the events and the digital aspects of it, and even the merchandising.” That will enable other broadcasters to license the Nash brand from Cumulus to allow them to expand into markets where the company doesn’t operate stations. Nash Magazine, which debuted in the Atlanta market earlier this year ...[Read More]