Orange MA

99.9 WFNX Rebrands As 99.9 WFNX

Update 7/1: After debuting with no branding, but continuing the voting phase to choose a new name for the Variety Hits format, 99.9 WFNX Athol debuted its new name today as “99.9 WFNX“. Meanwhile sister 700 WWBZ has changed its branding yet again to just “AM 700“. Explaining the reasoning on its website for all the changes and the reasoning behind their infringement with CBS over the WBZ name and its dispute with WNBP Newburyport over the “Legends” branding. WWBZ states that its seeking a new brand and call letters. Update 6/10: Well, that didn’t take long. By last night the 700WBZ.com site had been taken offline and replaced by Legends700.com as WWBZ dropped all imaging presenting itself as “WBZ“. Update 6/9: Northeast Broadcasting end...[Read More]