Worcester

WXLO Brings In Laura St. James As Program Director

Cumulus Hot AC 104.5 WXLO Fitchburg/Worcester MA has appointed Laura St. James as its new Program Director and midday host. St. James previously spent six years programming Cumulus AC 100.7 WLEV Allentown PA until exiting in July 2016. She has been hosting weekends on Country “Nash-FM 94.7” WNSH New York for the company and will continue to do so. She also spent 16 years at iHeartMedia CHR “B104” WAEB-FM Allentown with the final eight as PD there. St. James fills the vacancies created by the resignation of APD/MD/Midday host Mary Knight and departure of OM/PD Lance Ballance in August. Cumulus Media announces that it has appointed radio programming professional Laura St. James as Program Director for Hot AC-formatted WXLO 104.5 FM in Worcester, MA. St. James will con...[Read More]

Looking At iHeart’s Recent Regional Consolidation Cuts

Over the past few weeks a new round of cuts has taken place at iHeartMedia as the new regional operating structure took effect. Here’s a rundown of some of the moves that have taken place recently and how they show what the company is doing in this round of cuts: Austin and San Antonio have seen multiple moves as staffers add duties in both markets. Zac ‘Mayhem’ Wellsandt was named Director of AC/CHR Operations giving him oversight of eight stations: HR “96.7 Kiss-FM” KHFI, “Pride Radio 97.5” K248CU, Urban “102.3 The Beat” KPEZ, and Alternative “103.1 iHeart Austin” K276EL in Austin and CHR “Mix 96.1” KXXM, AC “Q101.9” KQXT, Rhythmic AC “Hot 104.5” KZEP, and Spanish AC “La Preciosa 1...[Read More]

Nash Icon Enters Worcester

Cumulus is flipping Classic Hits “98.9 ORC-FM” WORC-FM Webster/Worcester, MA to Country “98.9 Nash Icon” at 10am today. The current airstaff will remain through the format change with Adam Webster in mornings, Dave O’Gara middays, and Mark Veau in afternoons. The change will also eliminate any overlap with Rock leaning Classic Hits sister “100 The Pike” WWFX Southbridge. There currently is no Country station exclusively serving the Worcester market, however Greater Media’s 102.5 WKLB-FM Boston is audible throughout the market.