Just days after Sparknet Communications unveiled “Juan” as the Spanish equivalent to its JackFM brand, it gets its first station to sign-up.
Adelman Broadcasting’s Regional Mexican “Radio Lazer 104.9” KEPD Ridgecrest, CA has debuted the new Spanish Adult Hits format as “Juan-FM 104.9“. The familiar Jack branding of “Playing What We Want” comes along translated as “Tocando Lo Que Le Gusta”.
Sparknet’s Press Release Announcing Juan:
SparkNet Communications and Dial Global announce the launch of a new format, JUAN. The Spanish Adult Hits format targets the Adult 25-54 demographic with clever family-focused variety.
With a multigenerational approach, JUAN offers low repetition, few commercials, and no DJs. The brand focuses on unpredictability while ensuring the hours are filled with energy and fun.
JUAN is set to be distributed by leading program supplier Dial Global, a long-time SparkNet partner, and all network programming will be supplied by their patented STORQ local delivery technology. STORQ provides seamless music programming, imaging, and advertising. In addition, it insures that all content is within regulations, timed appropriately, and radio-friendly.
SparkNet joins forces with José Santos to deliver and launch the new format. Santos, Program Director of the JUAN format, will provide JUAN affiliates with exceptional support while delivering all necessary programming elements to each market.
About SparkNet Communications
SparkNet Communications is an international radio consultancy that specializes in programming, licensing, marketing, and strategic consulting. It owns and manages the JUAN FM® radio brand, and is known as the owner and licenser of the JACK FM branded format. It works closely with licensees to help them succeed and grow through brand summits, research, continuous follow-through, and proprietary materials.
About Dial Global
Dial Global (NASDAQ: DIAL) is a full-service radio network company providing over 7,000 radio stations with news, sports, music, talk, and entertainment programs, live events, and digital content. Dial Global also provides national advertisers with thirteen RADAR® rated networks and offers sales representation to more than 100 independent producers and syndicators.
About Santos Latin Media
Santos Latin Media is an independent Latin consultancy that oversees several formats in the United States and is the owner of the JUAN trademark. José Santos, president, has over 20 years of broadcast radio experience, including Program Director and consulting.
