Variety Hits is out and Hot AC is in as Corus’ “92.5 Joe-FM” CKNG Edmonton revamped today as “92.5 Fresh-FM“.
Candadian Radio News reports the change took place at 12pm today. The move places CKNG in a more direct competition with Rawlco Radio Adult CHR “102.3 Now” CKNO and AC “Up 99.3” CIUP. CKNO leads the market with an 11.1 share in the most recent BBM report, while CIUP was eighth. The Joe-FM format was near the rear with a 3.3 share but ranked 12th out of 18 surveyed stations in Edmonton.
The press release from Corus follows:
At 12 p.m. today, Corus Radio Edmonton launched its newest radio station, The New 92.5 Fresh FM, bringing today’s freshest music and the best hits from yesterday to Edmonton.
The New 92.5 Fresh FM will feature number one tracks from listener favourites such as Pink, Maroon 5, Rihanna and Bruno Mars as well as fresh favourites from Bon Jovi, Black Eyed Peas, Kelly Clarkson and Train. Rounding out the playlist, J’lyn Nye and Jonny Sullivan anchor weekday mornings, Derek Allen takes listeners through the day, Alex Hindmarch hosts the afternoons and Taylor Smith is featured weeknights.
“We are very excited to launch our successful Fresh radio brand in Edmonton,” said Garry McKenzie, Regional General Manager, Calgary, Edmonton and Winnipeg, Corus Radio. “Through market research and the proven success of Fresh in our other Corus markets, we know that The New 92.5 Fresh FM will reflect the fun, contemporary and vibrant culture that the city is known for with music that Edmontonians love to hear.”
Tune in to The New 92.5 Fresh FM online at www.925Freshfm.com or on your FM dial at 92.5.
Corus Radio Edmonton offers a mix of news-talk and entertainment to the Edmonton area. The Edmonton cluster includes news-talk heritage station 630 CHED, CISN Country 103.9, Edmonton’s only all-news station iNews 880 and now The New 92.5 Fresh FM.
