Cumulus flipped Classic Hits “Magic 98.5” WOMG Lexington/Columbia, SC to Country “Nash-FM 98.5” at 5pm today.
The station becomes the third Country outlet in Columbia joining Clear Channel’s 97.5 WCOS and Davis Media’s “94.3 The Dude” WWNQ. WOMG will feature the prerequisite America’s Morning Show and Nash Nights Live. TJ McKay, PD/Morning Host of the Classic Hits format will remain as Program Director with a move to afternoons.
Cumulus announces the expansion of the NASH Country music and lifestyle brand to WOMG/Columbia, SC. As of 5 p.m. ET today, the station will be known as NASH FM 98.5 – with their logo, website and on-air promotions using “NASH FM” and “Powered by NASH” language.
NASH FM 98.5 will feature exclusive NASH programming content including “America’s Morning Show” with Blair Garner, Terri Clark and Chuck Wicks, “NASH Nights Live” with Shawn Parr and Elaina Smith and “Kickin’ It with Kix” with Kix Brooks and Suzanne Alexander. The station will also feature Program Director T.J. McKay in the afternoon.
“We are excited to introduce NASH FM 98.5 as we continue to grow the NASH brand across the country,” said John Dickey, Executive Vice President and Co-COO of Cumulus. “NASH FM 98.5 listeners and advertisers will benefit greatly from the variety of Country lifestyle content opportunities associated with the NASH brand.”
Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH magazine.
Steve Varholy 
Inevitable. Really surprised it was not WTCB.
Prediction: Like “magic,” the “WOMG” callsign will resurface on one of Cumulus’ pop/CHR stations with the appropriate rebranding to follow, e.g. “OMG 99!”
Diamond Joe, when WOMG was on 103.1, it was originally CHR WPRH Power 103. When they became oldies Magic 103 point 1 WOMG, the market used to call it “Oh my God” what did they do to that station now?”