Update 3/29 11pm: Energy 103.7 debuted at 5pm local time.
Listen to the debut of Energy on FormatChange.com.
Update 3/29 2pm: CBS confirms that CHR “Energy 103.7” will debut this afternoon. Sophie PD Charese Fruge will remain in place with the new format with oversight from Kevin Weatherly, CBS’ SVP/Programming. CBS describes the new station as
Featuring today’s Top 40 hits, Energy 103.7 will combine the power of its on-air position with myriad online and digital applications creating a full 360 degree audio and visual experience for teens and Adults 18-34.
Available on-air at 103.7 and online at http://www.energy1037.com , Energy 103.7 will debut with artists such as Katy Perry, Jay-Z, Rihanna, Drake, LMFAO, Lady Gaga, Justin Timberlake, Beyonce, Kanye West, Usher, Britney, and Adele among others.
Meanwhile, Sophie has gone jockless and is running teasers for listeners to tune in today at 5pm.
Original Report 3/28: CBS Modern AC “Sophie 103.7” KSCF San Diego is on the verge of a format change to “Energy 103.7”
The company has applied for a call letter change to KEGY for the station. Additionally, a protected website at Energy1037.cbslocal.com and a blank Twitter account @Energy1037SD are in place.
Energy1037.com was registered anonymously on December 1 along with Z1037.com, 1037KHits.com, and NewsRadio1037.com.
In the February PPM’s 103.7 registered a 2.2 share well behind Clear Channel Hot AC “Star 94.1” KMYI’s 5.4. A flip to something CHR oriented as the Energy name would appear to indicate would place it in more direct competition with Clear Channel’s market leading “Channel 93.3” KHTS and Local Media of San Diego’s Rhythmic CHR “Z90.3” XHITZ.
Thanks to SDRadio.net for first tipping us off about a pending change.
