TM Studios has debuted a new sonic branding identity for Cumulus Media’s Westwood One Sports Network.

Westwood One SVP/Sports Content & Audience Bruce Gilbert commented, “Working with the TM team is such an invigorating creative process. We started with the conceptual overview of what we believed Westwood One Sports meant to the consumer, then identified some sounds that we felt spoke to that consumer.  The team at TM was able to masterfully blend the trap beats of hip hop, the high energy of EDM, and the catchy melodies of pop to formulate a modern sound that fit the contemporary presentation of Westwood One Sports.”

TM Studios CEO Greg Clancy said, “Westwood One approached TM to create a new sonic identity, both with a new logo and a specific feel, to capture the vision of the Westwood One/Audacy sports powerhouse. Once we knew Bruce Gilbert was leading the charge, we were all in.”