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This Is Not the Summer With No Song of Summer

Sean Rossby Sean Ross
September 3, 2025
9

Alex Warren OrdinaryLast year, I toyed with the notion of making “Hot to Go!!” by Chappell Roan the Song of Summer 2024. Both song and artist were clearly phenomenal. Entire stadiums were singing along, sometimes without radio’s help. But in the summer of “Espresso,” “A Bar Song (Tipsy),” and “I Had Some Help,” there wasn’t much need to look beyond radio.

If it weren’t for my pesky and oft-stated belief that the Song of Summer should be up, fun, summery, there wouldn’t be any need for creativity this summer, either. If you believe the Billboard Song of Summer chart to be binding, then we’re all set here. Alex Warren’s “Ordinary” not only ruled the Hot 100 and Mediabase CHR airplay charts all summer, but it was also the winning choice for the largest number of Facebook friends when I asked for their choices last week. It was clearly summer’s biggest hit. For some, it was the only consensus hit.

There are a lot of radio programmers and other ROR readers who love “Ordinary.” It didn’t sit at No. 1 all summer without them. There are also some readers whose vote was a sideways compliment. “This is a doldrum period, no question about it. ‘Ordinary’ truly deserves the song of the summer because it fits with the times. Anything with tempo would not be representative,” writes Jason Steiner. 

There were multiple votes as well for “no song of summer,” following a spate of consumer press articles suggesting as much. KMVQ [99.7 Now] San Francisco’s morning show came to the same conclusion on-air earlier this week. Writer Carl Wilson goes further: “America is too besieged and divided to have a collective summer party song,” he says.

Sombr UndressedThere were certainly major artists — Roan, Justin Bieber — who chose an inopportune moment to turn introspective (although Bieber’s “Daisies” at least felt summery).  And yet, there was a solid slate of uptempo hits this summer, and most of them came with a streaming story. From Ravyn Lenae’s “Love Me Not” to Sombr’s “Undressed,” it was nice to hear indie pop pumping a little harder and meandering a little less.

“Undressed” arrived at the exact right moment and yet was photobombed by “Back to Friends,” which streamed even more but wasn’t a radio priority. “Undressed” didn’t become a power for most stations, even early champion WHTZ (Z100) New York, but I can see it enduring through the fall, similar to Hozier’s “Too Sweet,” which filled a similar place in the musical spectrum last summer. Sombr is at the very least my Artist of Summer 2025, and tempo-starved CHR and Hot ACs really should be playing “12 to 12” now.

The biggest issue for Sabrina Carpenter’s “Manchild” or Morgan Wallen & Tate McRae’s “What I Want” was following in the wake of “Espresso” and “I Had Some Help.” “Manchild” was, nevertheless, the song cited second most by readers. (“A big lovable #1,” says Liveline’s Mason Kelter.)

But by the end of summer, it was clear that pop radio didn’t have the showplace records it needed. I don’t know if a steady stream of negative consumer-press articles can affect radio’s fortunes these days, but they certainly didn’t draw listeners to CHR, and they likely changed how we feel about the music, too.

It didn’t help either that many of last summer’s hits hadn’t really left. There are at least a dozen CHRs now playing “Espresso” in power rotation. There are also still a lot of Top 40 stations playing two or three gold and recurrent titles in a row before you get to a current song. That may seem like a logical response to available product, but it’s not working for the format as a whole. 

Sabrina Carpenter ManchildAlso, any current song that isn’t at an “Espresso” level feels a little anticlimactic when it’s the only new song you hear for 20 minutes. Benson Boone’s “Mystical Magical” was another “solid, but not the song of summer” offering. If it had been followed by another fun current, it would have felt like more was happening. It’s different on a CHR station where Ellie Goulding is next. 

We’ve had the discussion before about whether “personal Song of Summer” is an oxymoron, but really, there was no reason not to have your own this year. A few readers went for Wet Leg’s “Catch These Fists.” There were multiple votes for Miley Cyrus’s “End of the World,” already slowing by Memorial Day because of its initial streaming numbers. The song I heard everywhere this summer was Role Model’s “Sally, When the Wine Runs Out,” spurred (like Cyrus) both by international airplay as well as being a bigger hit at Triple-A and Alternative.

Last summer, Carpenter and Roan sparked my suggestion that Top 40 could benefit from more spiky female pop, especially if some Alternative and Triple-A artists determined to make a hit single. That didn’t materialize. Going into summer, I saw indie pop as an exploitable commodity. Sombr should have made PDs more excited about Role Model or D4VD. Instead, many throttled the category at one song. The potential for the first Hip-Hop summer in recent memory evaporated as Doechii’s “Anxiety” ran its course.

K-Pop Demon HuntersThen there was the genre that was in CHR’s quiver all along. “‘Golden’ by Huntr/X is undoubtedly the Song of the Summer,” says Jamie Hyatt of iHeart’s Asian-pop CHR KUCD (Pop 101.9) Honolulu. “It’s got tempo, an infectious hook, it’s from a megahit movie and soundtrack, it dominated streams all summer long, moms and daughters bond to it. What more do you want?”

In its first weeks, PDs were less inclined to view “Golden” as this year’s “Hot to Go!!” than its “We Don’t Talk About Bruno,” even though this song (while plot-driven) works just fine as a stand-alone hit. Some readers felt like radio didn’t come aboard in time for the song to be Song of Summer. But if it’s a shared experience you want, “Golden” and Kpop Demon Hunters have been that for many listeners over the last two months. And much of radio is deciding to share it.

Radio has wondered what to make of K-pop for more than a decade now. Liveline’s Kelter still feels strongly that “Golden” is not a radio record. For me, the movie and the most successful soundtrack in years makes this a different discussion than anything before. So does the coverage of the movie’s spread to parents. So has the changing nature of the genre’s offerings. ROSE & Bruno Mars’ “APT” became a consensus hit by any measure, even with a hook in Korean. If it sounds different from the hits of 2018, that’s significant.

Years ago, as Top 40 began to slide out of its last golden era and we were faced with the choice of “Rude” or “Fancy,” I instead designated the Ice Bucket Challenge as the Song of Summer 2014. That summer’s viral phenomenon had no particular song attached to it. This one has four in the Billboard top 10. So “Golden” is this column’s 2025 Song of the Summer, the first one not to be released by Memorial Day in recent memory. Like many of the songs above, it is a power for only a few stations this week and only heading into callout, but it’s also already more than just a hit record.

After you read this, you may notice that in its vaguely martial feel, “Golden” is not that different sonically from “Ordinary” — but bouncier, and with the strong female POV that made last summer so interesting. There may be more of that in the next few weeks.  Doja Cat’s “Jealous Type,” already being teased before Memorial Day, is finally out. The Sabrina Carpenter album is here tomorrow. New Taylor Swift is on the way. I’m confident calling the summer for “Golden” now, but, hey, there are three weeks of summer left. What will we make of them?

As always, you can hear summer’s biggest hits (and some for fall) on my Big Hits Energy playlist.

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Comments 9

  1. Michael McDowell's avatar Michael McDowell says:
    5 months ago

    This was a win-win situation. There were so many above the herd offerings this time around that any one of them would have been deservant of top honors. Whereas I would still contend for Benson Boone’s Mystical Magical and Role Model’s Sally, you could definitely make a case for the Ravyn Lenae, Alex Warren, Sombr and Miley Cyrus releases. Even Doechii’s Anxiety, the irony of which undoubteldly hit home for many.

    Perhaps the only odd one out is Justin Bieber’s single. The problem is that it sounds too much like a byproduct of the Grand Ennui from which the current wave of relentless optimism has rescued us. And true enough, Bieber seems to be finding out in due course that resting on one’s laurels is no guarantee for renewing or sustaining momentum.

    We have found ourselves in a most welcome and unexpected renaissance of sorts as of late. Much of that has to do with a greater understanding across the board of the need for a strong verse, chorus and bridge template. That so many have delivered accordingly is a most welcome sign of the times.

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  2. Ed Robinson's avatar Ed Robinson says:
    5 months ago

    Radio needs both a self-reflection period / adjusting of its own house before we can project forward towards audiences and fanbases. No entertainment medium works with such a self-defeating attitude than mainstream radio. Something needs to change. The industry does itself no favors … and this is not another attempted lament at the state of radio. But rather a reconstruction of this damaged place and its perception of itself. Things need fixing and it starts at the top. OR at least get out of the way and let it be a creator’s medium. It would certainly fare better than bleeding it dry.

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    • Sean Ross's avatar Sean Ross says:
      5 months ago

      Good point, Ed. It is certainly possible that the choices we’ve made on music this summer reflect programmers’ own worries as well as those of the outside world.

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  3. ScottB's avatar ScottB says:
    5 months ago

    Let’s be real, there were no real stand out summer songs. “Shake It To The Max” has not really shook it to the max for radio. Honestly, Nokia would probably be the song that really fits for summer even though I am not a fan of that song. It is easier to nail it down on the Active Rock Format. For me, it would be a tie between Sleep Token “Emergence” and The Architects – “Everything Ends” although The Architects Track is still going strong. The Rhythmic Station up here is playing a lot of songs that nobody is on and the Townsquare Top40s up here are playing songs that as Liveline’s Mason Kelter would say, that nobody is listening to on their own time. A lot of these songs there are no streaming stories, nobody is talking about them.

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  4. Brian G's avatar Brian G says:
    5 months ago

    So much angst about CHR! The format of the decade is really Hot A/C because every song is a proven consensus hit.

    A great example is WSB-FM “B98.5” Atlanta, whose tagline is “90s, 2K and TODAY. ” They’ll also throw in a little 80s too, even though it’s not part of the official branding. So if there’s truly a Song of Summer, it has to be on stations like this.

    Today I heard “Stargazing”, “Dirty Little Secret”, “Espresso”, “Return of the Mack”, “Crazy” (Gnarls Barkley), “Bad Day”, “Red Red Wine”, “Higher Love” (Kygo and Whitney), “Bad Dreams”, “Am I Wrong”, “Levitating”, “Die With a Smile”, “Unstoppable”, “Escapade”, “Waterfalls”, “I Write Sins Not Tragedies”, “Ironic”, and “Ordinary.”

    Is there room for “Sally When the Wine Runs Out” and “Love Me Not”? Probably. There could be a touch more adventurousness and these are two great records.

    Anyway, for me, the Song of Summer has to be “Ordinary.” It captured both CHR and Hot A/C like nothing else.

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  5. Mark Lyles's avatar Mark Lyles says:
    5 months ago

    CHR dropped the ball. Miley Cyrus released a made-to-order song of summer. “End of the World” is everything programmers could want. But just because streaming didn’t explode early, they faded it. It would be nice if they would take a look at the ratings and realize something needs to change.

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    • Sean Ross's avatar Sean Ross says:
      5 months ago

      I liked “End of the World,” too, and whenever I listened to radio outside North America, I regretted its failure here each time.

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      • Sander's avatar Sander says:
        4 months ago

        Blessings / Calvin Harris & Clementine Douglas and Beautiful People / David Guetta & Sia, two huge summer anthems in Europe

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  6. djestep's avatar djestep says:
    5 months ago

    There’s really no sugar-coating it. It’s comfortably the worst summer for current/”hit” music in my lifetime. I will associate this time with inoffensive tunes that are kind of “just there”: of course “Ordinary” but also “What I Want” and “Cry for Me”, not to mention holdovers like “Die With a Smile” and “Luther”. There’s so much power-recurrent/gold that there’s barely anything else to hear. “Love Me Not”, a song whose emerging success had me excited at the beginning of the season, is apparently top 3 on the pop airplay chart right now but I still feel like I only hear it infrequently. Boone’s “Sorry You Tuned in for Someone Else” turntable hit could be heard some while it was being pushed to its peak and is now back to deep background-level semirelevance while his next one gets its chance. I have not yet heard this column’s SotS on radio a single time and have heard the two hits from the column’s AotS on radio 3 to 5 times each. “Manchild” tried to forcibly inject excitement into the scene with its overblown arrangement but ended up as Sabrina’s “Vampire”.

    There’s not much happening at competing formats that I can see or muster any enthusiasm for. I seldom tune in to Country anymore; good for them that Wallen has brought them so much excitement, but I don’t find him exciting. Rock radio, not counting AAA, is nearly all gold. Hip-Hop is still largely running on Kendrick and SZA’s fumes. (“30 for 30” getting shared with CHR was nice, but far too belated to excite. Same for “Mutt”, just now starting to poke its head above ground at CHR despite having been just as playable 4-5 months ago.) Last summer’s arguable hottest artist GloRilla is coasting with a new one that is performing probably below the expectations of whoever suggested sampling Keyshia Cole’s “Love” after it had its own moment on social media/streaming somewhat recently.

    Better luck next year!

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Sean Ross

Sean Ross

Sean Ross is a radio business researcher, programming consultant, conference speaker, and a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. For more than a decade, his weekly writings have been collected in the Ross On Radio newsletter; subscribe for free here. https://tinyurl.com/mhcnx4u

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