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Mason’s Observations on “SWAG II”, “Tears”, “Jealous Type” & “Man I Need”

Mason Kelterby Mason Kelter
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Justin Bieber Swag 2Justin Bieber – “SWAG II”: Another surprise release, astonishingly better than the preceding album from July 11. With an additional 23 tracks, almost all of which were better than every song on the first “SWAG”, there are a few major potential hits which would be great follow ups to “DAISIES” (#5 on Top 40/#19 on Spotify) and the now-trending “YUKON” (#42 on Top 40/#47 on Spotify). Check out tracks “SPEED DEMON” (my personal favorite) “EYE CANDY”, “I THINK YOU’RE SPECIAL” and “LOVE SONG”, likely the next single based off the fact it was the first track on New Music Friday last week. It’s also the most streamed of them all so far.

Sabrina Carpenter – “Tears”: Another song that nobody needs to be convinced of adding. Her album “Man’s Best Friend” has nine tracks in the Spotify US Top 20. “Tears” is the second single (after “Manchild”) and is currently Spotify’s #2. Some stations are uncomfortable with “I get wet at the thought of you” and “tears run down my thigh.” I wonder how many people are listening that closely? It’s silly, double entendre stuff which has been the soul and appeal of pop music and artists for half a century. Remember that a much dirtier “Super Freaky Girl” by Nicki Minaj was a top five song on Pop radio. Nonetheless, “Tears” is already #15 on Pop airplay, most likely a #1 by October. This week, our #13 request.

Olivia DeanOlivia Dean – “Man I Need”: One of the smoothest, most original and catchy songs to come out this year. Even with negligible US airplay beyond SiriusXM’sTikTok Radio, we’ve gotten enough requests for the song to make #17 on our Top 20 this week, ahead of airplay. It’s currently #16 on Spotify in the US and #11 globally. The 26-year-old from England has been putting out music since 2017. A true pop song with multi-format appeal and the promise of longevity.

Doja Cat – “Jealous Type”: A major artist release that many people were looking forward to, but we’ve found disappointing. She said she was done with pop music and wanted to be taken seriously as a rapper. So why a pop song with heavy ‘80s influences, only a brief rap interlude, and the Max Headroom tribute on the MTV VMAs this past Sunday? So far, we’ve had no requests for it. We’re hoping the new album Vie on Sept. 26 brings more of what people love her for.

Buried Treasure of the Week

Vance Joy – “Riptide”:  A #1 song on Alternative radio in 2013 that is now one of the most streamed songs from that era, especially among Gen Z. It’s constantly in and out of the Spotify Top 100, but we also get a lot of requests for it too. Never did much on Top 40 radio though, only peaking at #18 and quickly fading (though it got to #7 on Hot AC). Today, the song has 3.2 billion streams and is his one enduring hit. Another great example of old or forgotten songs making a strong comeback but also being ultra familiar with no burn. Worth an add to your Golds if you want something new and passion

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Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

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Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 35+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

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