The Alternative format of Cox Media’s “X107.3” W297BB De Bary/94.5 WCFB-HD2 Daytona Beach FL has come to an end after a year and a half.
At noon today after stunting with a loop of Newcleus’ “Jam On It” for twelve hours, W297BB flipped to Spanish Hot AC “107.3 Solo Exitos“. Using the “Más Música, Más Variedad” positioning the station describes itself as a mix of “Tropical, Bachata y Pop.” with core artists including Marc Anthony, Juan Luis Gurra, Romeo Santos, Prince Royce, Maná, Chayanne, Shakira, Gilberto Santa Rosa and Luis Fonsi.
Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 Solo Éxitos will launch today at noon and target Hispanic adults 25-54.
107.3 Solo Éxitos is a Spanish Contemporary format playing a good mix of songs from the 90s, 2000s, and today for the growing Hispanic audience in Orlando. The 107.3 frequency was previous occupied by X107.3 Orlando’s Alternative station. The entry into the Hispanic format is the first for Cox Media Group and will be the 7th radio station for the Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.
CMG’s Programming Strategic Team, led by VP of Programming Steve Smith and CMG Orlando Operations Manager Stevie DeMann, started following the Hispanic listening habits and became the creative minds behind this new product. They recognized a growing area within Central Florida and Cox Media Group as a whole.
“It’s time for CMG to enter the Hispanic arena!” said DeMann, Operations Director for WPYO/WWKA/107.3 Solo Éxitos. “107.3 Solo Éxitos will be reaching an audience of Hispanic music fans that no Orlando radio station was serving until now. It will super-serve the Hispanic music fan by focusing on acts like Marc Anthony, Juan Luis Guerra, Romeo Santos, Enrique Iglesias, and Prince Royce. 107.3 Solo Éxitos is ready to turn up the heat on Orlando radio and mobile devices with the new 107.3 Solo Éxitos App. CMG Regional VP Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear 107.3 Solo Éxitos. We are thrilled be able to introduce a new format to the Orlando Hispanic community. It also opens the door for all of Cox Media Group to enter the Hispanic radio format.”
Original Report 2/22 9:00am: W297BB is now stunting with a loop of Newcleus’ “Jam On It” as it prepares to debut a new format. As we reported in our Daily Domains last month, the station will shortly flip to Spanish Hot AC “107.3 Solo Exitos“. 1073SoloExitos.com was registered by Cox’ Orlando Technology Operations Manager before being converted to an anonymous registration following our original report.
Further cementing that W297BB will flip to the Spanish format is that the station’s app has been updated with the new format and branding. The app describes the new format as “Tropical, Bachata y Pop! Marc Anthony, Juan Luis Gurra, Romeo Santos, Prince Royce, Maná, Chayanne, Shakira, Gilberto Santa Rosa, Luis Fonsi y más! ”
