Podcast hosting/distribution service Libsyn is partnering with iHeartRadio to make all of their content available on the streaming service.
iHeart joins iTunes, Google Play, and Spotify as among the 20 services where Libsyn users can distribute their content.
Liberated Syndication (Libsyn) a worldwide leader of podcast hosting, distribution and monetization, announced the launch of a new Libsyn podcast publishing destination — iHeart Radio, today at Podcast Movement. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service, with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. Additionally, iHeart Radio has more than 85 million social media followers across their network and the iHeartRadio app has been downloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show’s audience.
The agreement with iHeart Radio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter and Facebook, for a total of now 20 different publishing destinations available to producers.
“We are very excited to add iHeart Radio as one of our Premier Podcast Publishing Destinations,” said Rob Walch VP of Podcaster Relations with Libsyn. “iHeart Media has the largest reach of any radio or television outlet in America. This is a publishing destination our producers have been asking for and one that will quickly be added to many of the 28,000 podcasts on the Libsyn network.”
“iHeartRadio’s podcast listening has grown 58% in the past year,” said Chris Williams, Chief Product Officer for iHeartRadio. “Teaming up with Libsyn provides their more than 28,000 publishers with a new, large scale distribution platform and provides more great content for our audience, millions of dedicated listeners, to enjoy 24/7 and across more than 80 unique device platforms.”
As a complement to the expanded Destination Publishing features, Libsyn Destination Stats are also being showcased at Podcast Movement. The newly launched update to Libsyn’s Stats provides detailed measurement tools that enable producers to track podcast growth across the various publishing destinations. Podcast producers will now be able to measure podcast consumption for each publishing destination with granularity that allows them to identify and evaluate growth of their audience.
The Libsyn service provides a single source for easy podcast distribution to the industry’s largest digital media directories and apps via its 20 publishing destinations. Podcast producers have the freedom to customize the distribution of their show and tailor their promotional and marketing efforts to maximize audience growth with Destination Publishing and Stats.
To learn more about the iHeart Radio Destination Publishing and Stats, visit Libsyn at Podcast Movement in Chicago, on July 7th and July 8th or email rob@libsyn.com.
