Entercom Sports “ESPN Upstate” has changed translator frequencies in Greenville SC to better cover that side of the market.

The brand is now being heard on newly launched 97.7 W249DL Greenville as opposed to 105.9 W290BW in addition to 1330 WYRD and 93.7 WFBC-HD3 Greenville. W249DL operates with 250w/328m from Paris Mountain north of Greenville. 105.9 W290BW operates with 250w/106m from the Entercom studios east of Greenville.

The move was part of a multi-facility change that saw Entercom move its 97.1 W246BU Spartanburg to 97.7 Greenville, while replacing that facility with the move of 97.1 W246CV Greenwood SC to Spartanburg as part of the AM Revitalization using the same facilities as the moved translator. W246CV rebroadcasts 950 WORD Spartanburg to bring the ESPN programming to the northern half of the market.

Entercom’s ESPN Upstate changed frequency from 105.9 FM to 97.7 FM to upgrade coverage and reach more listeners. ESPN Upstate will continue to simulcast on 1130 AM in Greenville, 97.1 FM and 950 AM in Spartanburg and on HD radio all over the Upstate on WFBC-FM HD3.

In less than three years of operation, ESPN Upstate has become a leader in local and national sports coverage including local talk shows, “The Huddle” (weekdays 1:00 – 4:00 p.m.) and “Straight Up with Sturg” (weekdays 4:00 – 7:00 p.m.). These shows were rated as the top two sports talk shows in 2016 by the South Carolina Broadcasters Association (SCBA). With the frequency change to 97.7 FM the Greenville audience can expect a cleaner signal with a broader reach from ESPN.

“When it comes to sports, the ESPN Upstate brand is second to none. The steady growth on the station has been fantastic since it signed on three years ago,” said Mark Hendrix, operations manager for ESPN Upstate. “The move to a new FM home, 97.7 in Greenville County will allow ESPN Upstate to reach even more listeners which will better serve our advertisers.”