Ahead of its acquisition of AC “101.1 More-FM” WBEB Philadelphia, Entercom has begun operating the station via Time Brokerage Agreement.
In an internal memo Entercom Philadelphia SVP/Market Manager David Yadgaroff wrote, “I am excited to welcome WBEB, one of the country’s most recognized and awarded stations, to our portfolio of Philadelphia radio stations. he addition of WBEB will be a great complement to our lineup that already includes KYW Newsradio 1060, SportsRadio 94WIP, WTDY (96.5 TDY), 98.1 WOGL and Talk Radio 1210 WPHT.”
Entercom agreed to acquire WBEB from Jerry Lee Broadcasting last month for $57.5 million and concurrently spun off Country 92.5 WXTU to Beasley Media for $38 million.
