Vegas Stats & Information Network and Gow Media’s new 24/7 sports betting network will debut on August 5 in the two most obvious markets for targeting gamblers.

The BetR Network will launch on Lotus Broadcasting’s 920 KBAD Las Vegas and Longport Media’s 1490 WBSS Pleasantville/Atlantic City NJ. KBAD is currently Sports as “920 The Game” while WBSS simulcasts Classic Hits “Kool 98.3” WTKU.

The network will feature content from Vegas Stats & Information Network and Gow Media’s SBNation Radio. A new exclusive show hosted by former NFL executive and TheAthletic.com writer Michael Lombardi will air on weekends with other shows specifically for BetR Radio to follow.

The BetR Network, distributed by Gow Media, announces affiliation agreements with radio stations in the nation’s largest sports betting markets. Beginning August 5, KBAD-AM in Las Vegas and WBSS-AM in Atlantic City will begin airing The BetR Network’s content, which will highlight the latest news, insights and analysis around the sports betting markets.

“Our addition of BetR Network solidifies Lotus Las Vegas as the market’s destination for sports,” Natalie Marsh, General Manager, Lotus Broadcasting Corp, Las Vegas (KBAD-AM). “Mitch Moss, Pauly Howard, the legendary Brent Musburger, and the rest of the team on BetR Network delivers national network quality shows from a uniquely, local perspective. We’re thrilled with the opportunity to add BetR Network to our lineup as the Las Vegas ‘flagship’ of this groundbreaking network.”

“With the legalization of sports betting in New Jersey, sports betting as a 24/7 format and specifically the BetR Network is a perfect choice for WBSS,” said Paul Kelly, President/General Manager at Longport Media, LLC. “There’s a real appetite for sports talk that actually talks about sports. BetR Network delivers expert analysis and information that listeners can use to make informed bets and cash winning tickets right here in Atlantic City. Sports Betting Radio 1490 is excited to be Atlantic City’s home of the BetR Network.”

With the goal of informing, entertaining and educating listeners about sports and sports betting, The BetR Network will provide radio stations with access to select content from the Vegas Stats & Information Network (VSiN) and SB Nation Radio Network. In addition to existing shows and personalities The BetR Network will launch new programming on August 5, including “Lombardi Line” a 3-hour weekend show hosted by former NFL executive, Michael Lombardi.

“With the explosive growth of the sports betting market serving as a backdrop, we’ve seen incredible interest in airing programming from our 24/7 line up of sports betting content,” said Gow Media Vice President, Mike Sinnott. “In less than a month, we’ve signed contracts in the biggest betting markets in the country and have dozens more radio stations in the pipeline. We expect to have at least 50 affiliates on board by the launch and are excited to deliver this unique content to a growing number of terrestrial radio stations.”