iHeartMedia AC “95.9 Lite-FM” WLTM Mina NY/Erie PA has dropped its branding and relaunched for the holiday season as “Christmas 95.9“.
iHeartMedia acquired the Erie rimshot earlier this year as part of its swap of two Frederick MD stations from its Aloha Divestiture Trust to Connoisseur Media for their Erie cluster. This would mark the first major programming change since the deal closed.
WHAT: iHeartMedia Erie introduced Christmas 95.9, Erie’s Official All Christmas Station, a new holiday music station for listeners in the Erie community. Christmas 95.9 will broadcast around-the-clock festive music by Mariah Carey, Burl Ives and Elvis Presley and more leading into the holiday season. On-air personalities Glenn and Amy will continue to host the station’s programming.
iHeartMedia is the leading media outlet in the Erie market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, the leading all-in-one streaming music and live radio service – with more than 2 billion app downloads and more than 130 million registered users.
LISTEN: Fans can listen to Christmas 95.9 on 95.9 FM or the station’s website, 959litefm.iheart.com, as well as on iHeartRadio.com and its app.
WHEN: Now until December 25, 2019
QUOTE: “It’s time to get in the holiday spirit and Christmas 95.9 has the biggest and best Christmas songs now through Christmas day!” said Joe Lang, Senior Vice President of Programming for iHeartMedia Erie.
