As News 1060 KYW Philadelphia moves out of its shared studio space with CBS’ KYW-TV today and into the new Entercom corporate headquarters, the company has announced a partnership with NBC’s “NBC 10” WCAU and “Telemundo 62” WWSI to share content.
While KYW will be the recipient of most of the sharing, which will include WCAU meteorologist Glenn ‘Hurricane’ Schwartz providing forecasts on KYW, content from the partnership will be heard on all of Entercom’s Philadelphia stations.
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced a multiplatform content distribution partnership with NBC across all broadcast channels, websites and social media platforms. As part of the agreement, KYW Newsradio (KYW-AM), Philadelphia’s destination for up-to-the minute breaking news, traffic, weather, sports, money and lifestyle coverage, NBC10 Philadelphia (WCAU) and Telemundo62 (WWSI) will work together to better serve the community via improved access and coverage of live, local breaking news, general news, weather, sports, politics and entertainment in both English and Spanish languages.
“We’re thrilled that the region’s most experienced and innovative radio team is joining forces with the most forward-thinking team in local television,” said David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia. “This strategic partnership will provide the Philadelphia area with the most immediate, accurate, and compelling news, weather, traffic, and entertainment reports.”
“NBC10 and Telemundo62 are thrilled to partner with Entercom to provide our audience with the most comprehensive news, weather and sports coverage across the Greater Philadelphia region,” said Ric Harris, President and General Manager, NBC10 and Telemundo62. “This powerful, new partnership guarantees the largest number of reporters, photographers, and news gathering technology covering more local news than any other broadcast organization in our area.”
Content from the partnership will also be shared across Entercom Philadelphia sister stations 96.5 TDY (WTDY-FM), 98.1 WOGL (WOGL-FM), Talk Radio 1210 WPHT (WPHT-AM), B101.1 (WBEB-FM) and SportsRadio 94WIP (WIP-FM), as well as station websites and social media channels.
