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Rhythmic AC Comes Out Of Lansing’s Stacks

Lance Ventaby Lance Venta
April 6, 2020

Stacks 92.1 Fuel WQTX Lansing Midwest CommunicationsMidwest Communications flipped 90s Hits “Fuel 92.1” WQTX St. John’s/Lansing MI to Rhythmic AC “Stacks 92.1“.

Positioning as “The Hits That Power The Party,’ the station has taken its name from the three smokestacks at Lansing Board of Water & Light’s Eckert Power Plant which serve as the tallest buildings in the Lansing skyline. The format is attempting to fill the lack of Adult R&B hole in the market with a broader mass-appeal presentation focusing on R&B/Classic Hip-Hop pop crossovers from the 70s through 2000s.

The new format launched on Thursday, March 26 after stunting for two days with a loop of “The Song That Never Ends”. Celina Sunfield, Brand Manager of Classic Country “94.1 Duke-FM” WWDK Jackson adds those duties for WQTX.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Rhythmic AC Comes Out Of Lansing’s Stacks

Lance Ventaby Lance Venta
April 6, 2020

Stacks 92.1 Fuel WQTX Lansing Midwest CommunicationsMidwest Communications flipped 90s Hits “Fuel 92.1” WQTX St. John’s/Lansing MI to Rhythmic AC “Stacks 92.1“.

Positioning as “The Hits That Power The Party,’ the station has taken its name from the three smokestacks at Lansing Board of Water & Light’s Eckert Power Plant which serve as the tallest buildings in the Lansing skyline. The format is attempting to fill the lack of Adult R&B hole in the market with a broader mass-appeal presentation focusing on R&B/Classic Hip-Hop pop crossovers from the 70s through 2000s.

The new format launched on Thursday, March 26 after stunting for two days with a loop of “The Song That Never Ends”. Celina Sunfield, Brand Manager of Classic Country “94.1 Duke-FM” WWDK Jackson adds those duties for WQTX.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Bluesky (Opens in new window) Bluesky
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  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

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