KDLW flipped to Regional Mexican “Zeta 106.3” this morning.
Original Report 5/4: Vanguard Media has dropped the CHR format on “Z106.3” KDLW Los Lunas/Albuquerque and is currently stunting with Spanish language movie and television clips.
Interspliced within the clips are messages from new Program Director Pamela Vargas promoting the relaunch of the station on Tuesday, May 5 at 7:00am as Regional Mexican “Zeta 106.3“.
The CHR format that had been on 106.3 has bounced around multiple owners, frequencies and brands since launching as Rhythmmic CHR “Wild 97.7” in 2007. It would become “OMG Radio” in 2009, move to 106.7 in 2011 then to 106.3 in 2013 under the now former “Z106.3” identity. The flip leaves Cumulus Media’s “93.3 The Q” KOBQ as the only Mainstream CHR in Albuquerque.
Vanguard removed the websites and social media accounts for all of its stations a few months ago, but it continues to stream here.
