Resort Radio LLC has announced that they will begin operating Wheeler Broadcasting’s two stations in Grand Coulee WA via LMA on July 1.
Resort Radio will flip Classic Rock “The Key” 98.5 KEYG-FM Grand Coulee WA and its two translators 97.7 K249CV Omak and 98.1 K251AZ Malaga/Wenatchee to a simulcast of Classic Hits”Sunny-FM” 106.3 KCSY Twisp and its network of six translators across north central Washington. 1490 KEYG Grand Coulee will operate as Country “Key Country 1490“.
KEYG owner Mark Wheeler will join Resort Radio’s salesteam working out of Resort Radio’s offices in Wenatchee.
SUNNY FM Takes over “The KEY” 98.5 FM and KEYG AM 1490.
Sunny FM’s current format and on-air programming will now be simultaneously heard on 100,000 Watt KEYG-FM Grand Coulee (98.5 FM) and on their associated translators.
This will significantly increase Sunny FM’s coverage from the Cascades to Spokane and from the Columbia Basin to the Canadian border, serving an eight County area with a population base of over 275,000.In addition to 93.9 FM in the Wenatchee Valley, SUNNY FM will also now be heard on Translator 98.1 FM, which will better serve East Wenatchee, Rock island east to Highway 28 all the way to Quincy. The agreement will also allow SUNNY FM to broadcast on an additional translator in the Okanogan Valley, 97.7 FM located on OMAK Mountain serving OMAK, Okanogan, Riverside, Tonasket and Oroville near the Canadian border.
Resort Radio, LLC owner of Radio Station “Sunny FM” (KCSY) Twisp and Wheeler Broadcasting Inc., Owner of “The Key” (KEYG AM & FM) Grand Coulee entered into a management and programming agreement on June 29th 2020 where Sunny FM (Resort Radio, LLC) will begin the operation and on-air programming of KEYG AM & FM beginning July 1, 2020.
According to SUNNY FM’s GM/Partner David Herald “This consolidated broadcast agreement will allow us to combine our sales and programming efforts affording an incredible marketing opportunity for advertisers to reach listeners all over Eastern Washington. Wheeler Broadcasting’s Owner/GM Mark Wheeler said “We are excited to enter into this agreement with Resort Radio, LLC (SUNNY FM). We’ve been trying to put together a deal for many years to maximize the impact and synergies of our stations, but the timing never worked out. Resort Radio’s solid management team: GM/Partner David Herald and his experienced long-time Partners, Kent Phillips and David Bauer have built SUNNY FM into a strong Local Brand and the consolidation of our stations will give them even a stronger presence in the market.”
Wheeler plans on joining the SUNNY FM Sales Team on July 1st. He will continue to service accounts throughout North Central Washington. Wheeler looks forward to having some more free time for family, fishing and helping Herald and staff take the stations to their next level.
KEYG–AM 1490 Grand Coulee has also launched a new Country Format to better serve the local communities of Grand Coulee, Coulee City, Electric City, Wilbur and the Grand Coulee Recreational area.
Business Offices for both stations will be located and managed from the Sunny FM business offices, 10 South Mission Street, Wenatchee, WA.
