Curtis Media Group flipped Hot AC “Star 92.9” 570 WPLW/92.9 W225DF Raleigh to Classic Rock “Rock 92.9” this morning.
With imaging stating “We’re Just A Bunch of Rednecks That Love Real Classic Rock”, the new brand is targeting iHeartMedia’s Classic Rock 100.7 WRDU.
Despite being the only Hot AC in Raleigh, the translator signal only generated a 0.5 share in the November 2020 Nielsen Audio ratings. WRDU was eleventh with a 3.6 share, but as recently as September was as high as fifth in the market with a 5.8.
Curtis Media Group today announces the launch of “Rock 92.9” on W225DF in Raleigh-Durham. The station will play the best real Classic Rock for the Triangle, and is led by veteran programmer Len Shackelford.
Shackelford commented, “The time is right for a real Classic Rock choice in the Triangle. We’ll have a much wider playlist with artists that still deserve to be heard, like Rainbow, Dio and Montrose. Plus, instead of just playing a few cuts from core artists like Led Zeppelin, AC/DC, Van Halen and Guns N Roses, we’ll go deeper. It’s gonna be a fun ride with The Triangle’s Rock 92.9.”
Curtis Media Group President/COO Trip Savery added, “There is a long and proud history of great, locally programmed rock radio in the Triangle. Rock 92.9 marks a return to those roots with the best Classic Rock tailored to the unique tastes of listeners in the Triangle.”
