Following its seasonal run with Christmas Music, Emerald Wave Media flipped Rhythmic CHR “Mega Hits 97.1” KRTO Guadalupe/Santa Maria CA to Bilingual Rhythmic “Fuego 97.1” on Monday.
The station notes that the new brand will be “similar to the Mega format but also include Latin crossover artists”. Core artists include Ariana Grande, Post Malone, Justin Bieber, Cardi B, J Balvin, Nicky Jam, Bad Bunny, Karol G, and Maluma.
KRTO continues to compete with American General Media Rhythmic CHR “95.7 The Beat” KPAT
