Entercom has promoted Michelle Stevens to Brand Manager of AC “101.5 Lite-FM” WLYF and Classic Hits “102.7 The Beach” WMXJ Miami.
Stevens joins the Miami stations from Entercom New York where she has been APD of 101.1 WCBS-FM and 102.7 WNEW since May 2019. Stevens previously held corporate programming positions at Nassau Broadcasting and Connoisseur Media. She spent 25 years with Nassau moving up to PD of CHR 97.5 WPST Trenton NJ to VP/Programming to EVP/Programming. Following the company’s breakup in bankruptcy she followed the Trenton and Allentown PA stations to Connoisseur where she was Director of Brand Management until her position was eliminated in March 2019.
Entercom Miami has promoted Michelle Stevens as new Brand Manager of 101.5 LITE FM (WLYF-FM) and 102.7 The Beach (WMXJ-FM). Stevens most recently served as Assistant Brand Manager of New York sister stations WCBS-FM 101.1 (WCBS-FM) and New 102.7 FM (WNEW-FM).
“I’m thrilled to promote an internal candidate and welcome Michelle to our team,” said Claudia Menegus, Senior Vice President and Market Manager, Entercom Miami. “She has great strength and experience in working with top-rated brands and talent development. I look forward to the exciting impact she will have on our team and our brands.
“My sincere appreciation to Claudia Menegus, Pat Paxton, Jeff Sottolano, Jim Ryan, Chris Ebbott, and Andy Holt,” said Stevens. “I’m excited to join these special brands and our tremendous Miami team.”
Stevens is a brand strategist known for her expertise in programming, marketing, and talent development. Her extensive programming and brand management experience spans 30 years in nearly every format and all market sizes. Prior to joining Entercom, she was the Director of Brand Management for Connoisseur Media’s 37 radio stations and digital assets. Prior to that, she was Executive Vice President of Programming for Nassau Broadcasting, where she oversaw all aspects of programming and digital content, strategy, marketing, and brand management for 75 stations. She has launched and built numerous stations from conception, developing them into top rated brands with sustained market leadership and brand equity. Stevens has served on the Board of Directors for Nassau Broadcasting as well as Chair of the NJBA Convention Committee and NAB Programming Subcommittees and has received various industry awards including Program Director of the Year by Billboard, Gavin and FMQB.
