The local programming from iHeartMedia Sports “97.3 The Game” WRNW-FM Milwaukee has been added to iHeart’s 1070 WTSO Madison.
In January 2020, WTSO had dropped its former “The Big 1070” moniker for “1070 The Game” and added a simulcast of WRNW’s Steve Czaben Show for mornings. But within a few months the station dropped Czaben and was branding as “Fox Sports 1070”
Now Czaben is back along with WRNW’s 9am-12pm “Nine To Noon” and 12-3pm “The Crossover”. Mike Heller’s local show remains in afternoons from 3-6pm and Fox Sports Radio in nights and overnights.
iHeartMedia has been building out a statewide network of affiliates for WRNW, with Midwest Communications’ 970 WDUL Superior WI/Duluth MN, Wausau market 1390 WRIG Schofield/93.9 W230BU Rothschild, and 1440 WNFL/101.9 W270AJ Green Bay airing the programming along with some shows on iHeart’s “98.7 The Fan” 1400 WBIZ/98.7 W254CN Eau Claire.
