iHeartMedia has promoted Barbara Latham to Area President for Central Florida where she will oversee the Orlando and Melbourne markets.
Latham most recently served as SVP/Sales for the markets. Linda Byrd, who had been overseeing those markets directly continues as Division President where Latham will still report under. Latham has been with iHeartMedia and its predecessor companies since 1995 with stints as General Sales Manager, Director of Sales and Market Manager in Jacksonville, Market Manager in Melbourne and has been based in Orlando since 2011 as VP/Sales, Region SVP/Sales, and most recently SVP/Sales since January 2018.
iHeartMedia announced today that Barbara Latham has been elevated to Area President for Central Florida, overseeing the Orlando and Melbourne markets, effective immediately. iHeartMedia Central Florida has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than thirteen stations and two state news networks comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Area President, Latham will be responsible for overseeing programming, advertising, and operations across iHeartMedia Orlando and Melbourne stations. She will report to Linda Byrd, Division President for iHeartMedia. Byrd will remain in her role as Division President with expanded responsibilities.
“I am thrilled to be able to promote Barb to this position,” said Byrd. “We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”
Latham is a skilled media veteran with more than 20 years of experiences sales and radio industry experience. Throughout her career, she has held several leadership positions in major cities across the iHeartMedia Florida region such as Jacksonville, Melbourne and Orlando and most recently served as the Senior Vice President of Sales for iHeartMedia Orlando. She began her career as an Account Executive and Sales Manager for Hoker/Paxson Broadcasting and graduated from Jacksonville University.
“I am so excited to continue my career in this new role in Central Florida with the Orlando team and reconnecting with the Space Coast team,” said Latham. “My goal is to continue the tradition of success that I have been a part of under Linda’s leadership in various roles over many years. She created the model of excellence in Central Florida and all of iHeartMedia, for many of the company’s most heritage brands, on-air personalities/influencers, and sales success. I am driven and excited to continue that success in this new role as the Central Florida Area President.”
