After two weeks of stunting with Christmas music, Chuck and Rebecca Marsh’s Lynchburg Media Partners flipped 93.7 WKHF Lynchburg VA to a gold based Country format at “Rebel 93.7“.
Launching with 5000 songs commercial-free, the station describes itself as “The Rebel will play New Country, The Icons who’ve blazed the Country Music Trail and the Outlaws who’ve never found a place in Nashville.”
Original Report 4/19: With Chuck and Rebecca Marsh’s Lynchburg Media Partners beginning their LMA of WVJT LLC’s Hot AC 93.7 WKHF Lynchburg VA ahead of their planned purchase, the station is currently stunting with Christmas music.
No known timetable yet on when the station will debut its new permanent identity, but it can be streamed here.
Original Report 4/14: Todd Robinson’s WVJT LLC has agreed to sell Hot AC 93.7 WKHF Lynchburg VA to Chuck and Rebecca Marsh’s Lynchburg Media Partners for $500,000.
Chuck Marsh, who previously hosted mornings at Country “93.1 The Wolf” WPAW Greensboro and “99.9 Kiss Country” WKSF Asheville before owning stations in Marion VA and Ahoskie NC, also is majority owner and morning host on Alamance Media Partners’ Country “Maverick Radio” 1200 WSML Graham/94.3 W232DT Mebane/95.1 W236BO Burlington NC. He will pay $10,000 upfront and $490,000 in a promissory note for the station.
A new format will debut on WKHF on Thursday, April 15 as Marsh begins a $2000 per month Time Brokerage Agreement. Mike McKendree, who has hosted mornings at WKHF since its launch in 2011, will move to “Oldies 103.9/106.9” 103.9 WHTU Big Island/106.9 WZZI Bedford/101.9 W270CU Roanoke in the same daypart.
