SuiteRadio has announced it will launch a daily syndicated show hosted by Josh “Rowdy Yates” Holstead for afternoon drive for Country or Classic Country stations.
“The Rowdy Ride Home” will debut on five unidentified stations in Texas, New Mexico, Missouri, and Oklahoma on May 2, and will be available for other stations starting May 16. The show will be provided with three versions: one with just the on-air breaks, and versions with music for both formats.
“The Rowdy Ride Home” debuts May 2nd, presented by SuiteRadio and nationally syndicated radio personality Rowdy Yates. Known best for his weekend program “The Original Country Gold,” Rowdy brings his bigger than life personality to afternoon drive, the daypart where he made his mark in major market radio.
For years, Rowdy was the drive time dominator in Houston at KILT and has been heard on air doing great work at other legendary stations like KIKK, KVOO, and KTST.
“This show has been specifically designed and built for afternoon drive! It’s just not the same as repurposed daypart program offerings,” Yates said. “What you won’t hear is a bunch of over-used celebrity clips, canned phone calls and warmed-over artist audio. What you will find is topical, relatable, off-beat, irreverent – and hopefully funny.”
The 5-hour, 6 day a week “Rowdy Ride Home” will soft launch on 5 signals in Texas, New Mexico, Missouri, and Oklahoma and will be available everywhere beginning May 16th. Stations may take the “plug and play” content only version to fit into their individual music formats, or choose one of two turn-key versions available in current or classic country formats.
About us: Houston-based SuiteRadio is a broadcast company providing station operators with a full line of high-value, personality-driven programming, including 24-hour formats as well as nationally known programs and specialty shows for radio including The Todd Newton Morning Show. Key Networks is handling ad sales for all SuiteRadio Dayparts.
