After stunting for nearly a month with Christmas Music, Chuck Marsh’s Triad Media Partners has launched Country “Rebel 104.5” on 1230 WMFR and 104.5 W283CV High Point NC.
Launching on July 15 with 5,000 songs commercial-free, the station is featuring a broad gold based Country format, resurrecting the brand Marsh previously utilized on 93.7 WKHF Lynchburg VA. Marsh previously hosted mornings in the market at Audacy Country “93.1 The Wolf” WPAW Greensboro from 2008 to 2015.
The new Rebel will featured the syndicated John Boy and Billy in mornings starting Monday, July 25.
Original Report 6/22: Following the closing of their purchase of 1230 WMFR and 104.5 W283CV High Point NC, Triad Media Partners has begun stunting with Country based Christmas Music as “The Christmas Channel“.
Triad Media Partners agreed to acquire WMFR/W283CV along with 920 WPCM Burlington-Graham/104.5 W283BT Burlington in January from Curtis Media for $925,000. WPCM/W283BT flipped to Christian AC “Hope 104.5” in April. WMFR/W283CV had been simulcasting Sports 600 WSJS Winston-Salem.
