iHeartMedia flipped Country “107.3 The Bull” WNBL South Bristol Township/Rochester NY to 1980s Hits “Big 107.3” at midnight.
Positioning as “Rochester’s 80s Station”, the new format positions WNBL against the pair of Variety Hits stations in the market: Stephens Media’s “Fickle 93.3” WFKL Fairport and Audacy’s “98.9 The Buzz” WBZA Rochester. WNBL debuted its new brand and format with Irene Cara “Flashdance (What A Feeling)”, J. Geils Band “Freeze Frame”, Bon Jovi “You Give Love A Bad Name”, and The Clash “Rock The Casbah”.
The Bull format became redundant for the Rochester rimshot last October when iHeart flipped AC “Mix 100.5” WDVI to “Country 100.5“.
