As expected, Pattison Media launched their Social Radio format in Vancouver with the debut of “102.7 Now Radio” CKPK-FM at 1:02pm.
The station launches with a full airstaff in-place consisting of Christy Farrell and Fraser Tuff in mornings moving from similarly formatted sister “101.5 Today Radio” CKCE-FM Calgary. Brayden Mack moves from the Music Director/evening host slot at “102.3 Now Radio” CKNO-FM Edmonton to host middays. Denai Johnson, afternoon co-host at Bell Media CHR “99.9 Virgin Radio” CHSU-FM Kelowna BC joins to host afternoons. “The Peak” holdover Emily Czerwinski and Jaclyn Tatay, producer and Social Media Manager at “107.7 The Pulse” CISF-FM Surrey BC, will host nights and weekends.
In addition to Calgary and Edmonton, Pattison Media operates the Social Radio format in Winnipeg. Stingray Radio launched the format earlier this year in Toronto. The stations feature playlists that are best considered hybrids of Hot AC and Variety Hits focusing on broader gold libraries from the 1980s through now.
The first hour of “102.7 Now Radio” featured:
- Black Eyed Peas ft. Shakira – Don’t You Worry
- Pink – Walk Me Home
- Linkin Park – In The End
- Man 2 Man – Male Stripper
- Lizzo – About Damn Time
- Queen – Another One Bites The Dust
- Majid Jordan – Waves of Blue
- Adele – Rolling In The Deep
- Bob Moses – Love Brand New
- Elton John & Dua Lipa – Cold Heart
- Third Eye Blind – Semi-Charmed Life
- Taylor Swift – Bad Blood
Original Report 7/22: A third format change in less than a month will take place in Vancouver as Pattison Media will move Alternative “102.7 The Peak” CKPK-FM to streaming and HD2 distribution on Monday, July 25.
The station will continue to feature morning hosts Charis Hogg and Jeremy Baker and Music Director/midday host Jason Manning. The move to HD2/streaming will pave the way for a new format to launch on the primary 102.7 signal.
We first reported in our 6/29 Domain Insight that Pattison has been sitting on 1027NowRadio.com and .ca since 2020 for CKPK-FM for the growing “Social Radio” format it operates in Calgary, Edmonton, and Winnipeg. That domain is now parked on their hosting provider’s servers waiting to go live.
It was also announced earlier this month that Christy Farrell and Fraser Tuff, morning hosts at said formatted “101.5 Today Radio” CKCE-FM Calgary, have announced they will be departing their station after six years for an opportunity “within our company” in Vancouver.
The flip at CKPK-FM will follow Rogers Sports & Media flipping Hot AC “Kiss Radio” 107.5 CKKS-FM Chilliwack/92.5 CKKS-FM-1 Abbotsford/104.9 CKKS-FM-2 Vancouver BC to Alternative “Sonic Radio” on June 30 and Durham Radio launching Smooth AC “Wave 98.3” CIWV-FM on Monday, July 18. Additionally, Pattison Media cloned its Country “93.7 JR Country” Vancouver CJJR-FM on 89.5 CHWK-FM Chilliwack on July 1.
