Hubbard Radio has announced its Sports Betting programming on 98.9 KNUC-HD2 Seattle will be rebranded as “Tulalip Sportsbook Radio” in a partnership with Tulalip Resort Casino and Quil Ceda Creek Casino.

KNUC-HD2 launched the Sports Betting programming in the Fall of 2022 airing programming from VSiN.

Hubbard Radio announces the rebrand of its digital channel, KNUC-FM 98.9-HD2 Seattle to Tulalip Sportsbook Radio, Powered by Tulalip Resort Casino and Quil Ceda Creek Casino. A longtime partner of the station, Tulalip Resort Casino has become the title sponsor of the recently launched sports betting format, the first sportsbook branded radio station in the country.

Last month, the Seattle-based digital channel launched the new format with content delivered by VSiN, The Sports Betting Network. The station will deliver news and analysis from the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. Sister station KIXI-AM 880, also airs Brent Musburger’s one-minute Action Updates twice each weekday as well as other select VSiN programming.

“We’re thrilled to bring this first of its kind partnership to this market and radio industry,” said Trip Reeb, Market Manager, Hubbard Radio Seattle, LLC. “Building on our long and successful partnership with Tulalip Resort Casino allows for countless cross promotional opportunities as well as the ability to capitalize on the rapid expansion we’ve seen in the sports betting space, as well as the specialized sports betting content VSiN delivers.”

Whether sharp bettors or brand new to sports betting action, VSiN content delivers real-time, actionable sports betting content to listeners. Its team of sports betting experts set the stage for the day’s biggest sports betting events and share expert tips and predictions across sports, including college and pro football, college and pro basketball, hockey, baseball, golf, tennis and more.