My Town Media Inc. has begun the relaunch of its recently acquired Wichita KS cluster with the return of Variety Hits “97.1 Bob-FM” KBOB-FM Haven.
The “Bob-FM” brand had been heard on the former KIBB beginning in 2008 though the collapse of the previous cluster sale to Allied Media Partners in September 2019. The station has been mostly silent or running filler programming since then.
The new Wichita cluster will operate under the name Murfin Media as the Wichita based Murfin Inc. conglomerate is the primary shareholder in My Town Media. The company acquired KBOB-FM and 92.7 KWME Wellington, 100.5 KVWF Augusta, 1130 KLEY/100.3 K262CQ Wellington, and 1550 KKLE Winfield for a combined $1.18 million in the bankruptcy auction for Rocking M Media’s properties last fall.
John Pohlman has joined Murfin Media as General Manager of the Wichita cluster. Pohlman joins the company from Audacy Wichita where he has served on the sales team since 2004. He previously was General Manager of Christian AC “Light 99” KTLI El Dorado/Wichita from 1991 until its sale to Educational Media Foundation in 2004.
The launch of “Bob-FM” follows the company’s flips of 90s Rock “Z107.5” 1550 KRZD/107.5 K298CI Springfield MO and “Radio X 103.5” KWXD Asbury/Joplin MO to the Kroeger Media format last week.
RFLA 
Caleb Correll
Wondering if they will move 100.5 to a my country style station like the rest of their country properties with texas/Red dirt/ country , or if they will do some other format ?
Asking as I beleive their home base is in Wichita and figured they would use it as a flagship station?
I’d place a pretty healthy bet their my country brand will definitely go to 100.5. KQZQ/98.3 (also under MyTown) licensed to Kiowa attempts to serve Wichita and even has the city in their TOH ID.
This is another reason. It’s a hit and miss with KQZQ last time I was there as its a fringe signal into Wichita if I remember. (And is actually a station I stream very regularly) Been 8 years since I last visited the market though. But I’d definitely like to see them try with the texas/Red dirt on 100.5