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KZST PD/Morning Host Brent Farris To Retire

Lance Ventaby Lance Venta
September 18, 2023

Brent Farris 100.1 KZST Santa RosaBrent Farris will retire on Friday, September 22 from his roles as Program Director and morning host at Amaturo Sonoma Media AC 100.1 KZST Santa Rosa CA.

Farris has been with KZST for 38 years and has been teamed with Debbie Abrams in mornings for 27 years.

The Santa Rosa Press Democrat reports that Amaturo Sonoma Media Group President Michael O’Shea offered to let Farris work from home, part-time or a later shift with a raise stating, “Brent is a great morning air personality, but he’s even better as a station programmer.”

Abrams will continue on in mornings at KZST.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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KZST PD/Morning Host Brent Farris To Retire

Lance Ventaby Lance Venta
September 18, 2023

Brent Farris 100.1 KZST Santa RosaBrent Farris will retire on Friday, September 22 from his roles as Program Director and morning host at Amaturo Sonoma Media AC 100.1 KZST Santa Rosa CA.

Farris has been with KZST for 38 years and has been teamed with Debbie Abrams in mornings for 27 years.

The Santa Rosa Press Democrat reports that Amaturo Sonoma Media Group President Michael O’Shea offered to let Farris work from home, part-time or a later shift with a raise stating, “Brent is a great morning air personality, but he’s even better as a station programmer.”

Abrams will continue on in mornings at KZST.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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